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For Marketing Leadership Professionals

US Mobile Forecast, 2009 To 2014

Growth Will Continue Despite Looming Subscriber Saturation

November 06, 2009

By Charles S. Golvin, Seth Fowler with Niki Scevak, J. P. Gownder, Laura Wiramihardja

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Why Read This Report

Mobile phones and networks have reached near-ubiquity in the US. Despite a paucity of new subscribers to sell service to, mobile operators will continue to reap the benefits of the advance of their technology over the coming five years. Postpaid subscriptions will continue to dominate, though slightly less so than today as an expanding range of prepaid options appeal to both new and existing subscribers. The inexorable shift in operator revenues from voice to data will continue as the number of mobile Net users more than doubles by 2014. Third-generation (3G) phones will form the majority of phones, comprising more than 80% of the installed base by 2014.
Tags: Consumer Electronics & Technology, Consumer Mobile Adoption, Consumer Mobile Devices, eCommerce, Mobile Channel for Consumers, Mobile Services, Telecommunication Services, Wireless Data Services
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