Why Read This
Innovation and competitive disruption in mobile payments continued at an accelerated pace throughout 2012, but consumer adoption lagged behind the industry hype. Over the next five years, US consumers will adopt mobile payments at an accelerating rate, reaching $90 billion by the end of 2017. This report outlines the drivers of three distinct mobile payments categories and will serve as an essential tool for product strategists at companies that accept or facilitate payments as they prepare for the business impacts that broader trial and acceptance of mobile payments will bring.
Tags: Consumer Mobile Activities, Consumer Mobile Adoption, Contactless & Mobile Payments, eCommerce, Financial Services, Marketing & Strategy, Mobile Channel for Consumers, Mobile eCommerce, Near Field Communication (NFC), P2P Payments, Retail Payments