For eBusiness & Channel Strategy Professionals

US Mobile Retail Forecast, 2012 To 2017

Why Read This Report

The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail sites is fairly popular, this report dispels myths about the size and opportunity that mobile commerce offers retailers. This report also provides suggestions on how retailers can mitigate their risks when investing for non-PC devices.
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TABLE OF CONTENTS

  • US Mobile Retail Sales Grow Rapidly But Remain Small
  • RECOMMENDATIONS

    The Small Mobile Retail Figures Make Investing A Tough Call
  • Supplemental Material
  • Related Research Documents