For Marketing Leadership Professionals

US Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

Why Read This Report

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering consumer product strategists a means of obtaining a quick overview of the level of mobile sophistication of their target audience. For this update in 2010, Forrester has designed and fielded questions to create consistent profiles across geographies. The definitions have changed slightly to accommodate this goal. With growth in the adoption of smartphones, the opportunities are greater than ever.
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TABLE OF CONTENTS

  • Mobile Technographics Is The Foundation Of A Mobile Strategy
  • Introducing Mobile Technographics For 2010
  • RECOMMENDATIONS

    Opportunities Exist Across Groups
  • Supplemental Material
  • Related Research Documents