Why Read This
In a world of smartphones, tablets, the mobile Internet, and apps, there is a small but important group of US travelers who have used their connectedness to book leisure trips on a mobile device in the past year. In this Technographics overview, we look at these mobile bookers and examine their attitudes and behaviors. Mobile bookers tend to be tech-savvy travelers who are willing to share their experiences by creating travel-related online content. They are also willing to pay above-average prices to ensure a better, more trouble-free travel experience.