For eBusiness & Channel Strategy Professionals

US Trends In Researching And Applying For Financial Products Online

Age, Online Tenure, And Online Activity Expose Online Applicants

Why Read This Report

Forrester surveyed more than 52,000 US adults to determine the Web's sales impact in 2006. Researching and applying for financial products online is increasing, as is the importance of online sales among eBusiness groups. Credit cards are the dominant financial product sold online. Online applicants are most often found among key segments like Gen Yers and Gen Xers, longer-tenured online users, and consumers who conduct transactions online.
US $ 1749
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart