For Marketing Leadership Professionals

Understand Immediacy, Simplicity, And Context

    Why Read This Report

    This report highlights the key principles of mobile experience that interactive marketers must weave into the process of crafting mobile marketing strategies. More people own smartphones than ever before, and they're using them more often. This makes a mobile marketing strategy crucial for any interactive marketer. But to be successful, marketers must, at each phase of mobile marketing maturity, hew to the three key principles of immediacy, simplicity, and context. (This is an update of Forrester's February 7, 2012, "Mobile Marketing: Three Principles For Success" report.)
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    TABLE OF CONTENTS

    • Design The Principles Of Mobile Experience Into Your Mobile Marketing
    • Your Mobile Maturity Level Dictates How To Apply The Principles
    • RECOMMENDATIONS

      Apply The Principles With Help From The Right Partners
    • Supplemental Material
    • Related Research Documents