For Marketing Leadership Professionals

Understanding China: The Opportunities And Challenges

A Technographics® Document

    Why Read This Report

    For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies looking to enter — and succeed in — this market. This report gives guidance on what makes China unique at a macro level, explains why China is an interesting market for companies, and gives an overview of the attitudes and behaviors of Chinese consumers.

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    TABLE OF CONTENTS

    • Understanding The Chinese Market: Setting The Stage
    • Understanding The Chinese Consumer
    • RECOMMENDATIONS

      Companies Need To Offer Unique Solutions To A Unique Market
    • Supplemental Material
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