Forrester Research : Webinar : Understanding Responsive Design

FOR eBusiness & Channel Strategy PROFESSIONALS

WEBINAR: Understanding Responsive Design

Wednesday, October 17, 2012
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Presented by Peter Sheldon

Categories: Multichannel Customer Experience, Customer Experience Management, eCommerce Platforms & Technologies, Web Development Tools, Web Design & Usability, eCommerce, Application Development, Technology, Mobile Web, Marketing & Strategy, Application Development Processes & Tools...(More)(Less)6

Please note: This Webinar was originally scheduled for September 28.

DESCRIPTION

Maintaining optimized web experiences across desktops, laptops, notebooks, tablets, and smartphones is a major challenge for most eBusiness teams. Today many have outsourced the challenge to a mobile commerce vendor or interactive agency, but an emerging alternative that gets back to the basics of having "one Web" is on the horizon: responsive design. In this webinar, we look at the promise of supporting multiple web touchpoints from a single code base as well as the pitfalls that eBusiness professionals must consider when evaluating if a responsive site is right for their organization.

Agenda:

What Is Responsive Design? A Philosophy Or A Technology?
The Benefits Of Having A Single Code Base Across All Web Touchpoints
When And How To Get Started With Responsive Design
How To Put Together The Business Case For Going Responsive
The Costs And Potential Pitfalls Of Going Responsive
The Organizational And Staffing Implications Of Developing A Responsive Site
A Look At The Pioneers And Leading Responsive Site Case Studies In Retail, Media, And Financial Services