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For Marketing Leadership Professionals

Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

March 09, 2012

By Roxana Strohmenger with Reineke Reitsma, Samantha Yanling Jaddou

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Why Read This Report

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and Twitter, entertainment sites like Quepasa, and Latin Americans' willingness to connect with companies over social media, all companies with a focus on this market must examine consumers' online behaviors. This report is dedicated to helping companies understand the online behaviors of both metropolitan Brazilians and metropolitan Mexicans on the PC and on the mobile phone. Understanding these first adopters of the online world will allow companies to test their online and mobile strategies and build successful voice of the customer programs that resonate with this highly social and entertainment-driven consumer market.
Tags: B2C eCommerce, Consumer Electronics & Technology, Consumer Mobile Activities, Customer Experience Management, eCommerce, Gaming, Marketing & Strategy, Media & Entertainment, Mobile Channel for Consumers, Mobile Entertainment, News, Online Shopping, Social Computing, Television, Web 2.0

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TABLE OF CONTENTS

  • Consumers In Latin America Reveal Their Online Behaviors
  • Internet Consumption Trumps Traditional TV For Online Consumers
  • Latin Americans Are Voracious Users Of Social Tools And Social Media
  • Mobile Phones Keep Online Latin Americans Connected And Entertained

  • WHAT IT MEANS

    The Time To Experiment In Latin America Is Now
  • Supplemental Material
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