Why Read This
For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors, they are more selective about what they're doing online. In fact, 2010 is the second year we recorded a decline in usage of basic online activities in Europe. This year's European data shows a continuous growth in the amount of time consumers spend with online media, including a widespread adoption of social activities as well as the growing importance of mobile phones.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Consumer PCs, Customer Experience Management, eCommerce, Home Networking, Media & Entertainment, Mobile Channel for Consumers, Social Computing, Television, Web 2.0