For Marketing Leadership Professionals

Understanding The Changing Needs Of The European Online Consumer – A Social Computing Report

An Empowered Report: How Online And Mobile Behaviors Are Changing

    Why Read This Report

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors, they are more selective about what they're doing online. In fact, 2010 is the second year we recorded a decline in usage of basic online activities in Europe. This year's European data shows a continuous growth in the amount of time consumers spend with online media, including a widespread adoption of social activities as well as the growing importance of mobile phones.
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    TABLE OF CONTENTS

    • Consumers Reveal Their Online Behaviors
    • Ubiquitous Broadband Changes People's Media Consumption
    • The Web Is Moving To The Next Phase As Some Activities See Decline
    • Mobile Phones Keep Europeans Connected On The Go
    • RECOMMENDATIONS

      Market Insights Professionals Need To Prepare For A Device-Agnostic Future
    • Supplemental Material
    • Related Research Documents