For eBusiness & Channel Strategy Professionals

Use Analytics To Build Mobile Advantage

Performance Management: The Mobile eBusiness Playbook

    Why Read This Report

    Consumer expectations have shifted. As a result of their perpetual mobile connections, consumers now expect relevant information and services anytime and anywhere. Delivering relevant information and services at the consumer's moment of need relies upon insights gleaned from analysis of contextual information, including a consumer's current situation, preferences, behavior, emotions, and device characteristics. Tragically, however, only 46% of eBusiness professionals surveyed have implemented a mobile analytics solution. This report offers a "state of the union" on eBusiness professionals' use of mobile analytics as well as guidance on how both their analytics strategy and tactics must shift to build a competitive advantage.
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    TABLE OF CONTENTS

    • Mobile Raises The Bar On Relevancy
    • Use Of Mobile Analytics Falls Short
    • RECOMMENDATIONS

      eBusiness Pros Must Migrate And Mature Their Use Of Mobile Analytics
    • Supplemental Material
    • Related Research Documents