Why Read This
Consumer expectations have shifted. As a result of their perpetual mobile connections, consumers now expect relevant information and services anytime and anywhere. Delivering relevant information and services at the consumer's moment of need relies upon insights gleaned from analysis of contextual information, including a consumer's current situation, preferences, behavior, emotions, and device characteristics. Tragically, however, only 46% of eBusiness professionals surveyed have implemented a mobile analytics solution. This report offers a "state of the union" on eBusiness professionals' use of mobile analytics as well as guidance on how both their analytics strategy and tactics must shift to build a competitive advantage.