For Marketing Leadership Professionals

Use Gamification To Enable A Total Product Experience – A Social Computing Report

Product Strategists Can Boost Product Engagement With Game Mechanics

    Why Read This Report

    Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or websites. Gamification can create a total product experience (TPE) by adding online and offline game mechanics and concepts to already-designed products and services. Forrester believes that this trend will continue to grow over the coming years and that product strategists need to start learning the ropes.
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    TABLE OF CONTENTS

    • Product Strategists Can Enhance Products And Services Through Gamification
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      Integrate Game Mechanics Into Your Product — Whether Digital Or Physical
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