For Marketing Leadership Professionals

Use Interactive Marketing Dashboards To Improve Decision-Making

How To Plan, Build, And Optimize Your Dashboards

    Why Read This Report

    Deluged with data, interactive marketers wrestle with summarizing and communicating information. Essential life jackets in this raging sea: well-crafted dashboards. They help interactive marketers distill and understand information and — most importantly — they advance the organization's ability to make decisions. To build valuable dashboards, interactive marketers must take a three-phased approach. Start with planning: Define your vision, win over senior-level champions, and drive business process changes that enable insightful measurement. Once the plan is in place, it's time to build and optimize.
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    TABLE OF CONTENTS

    • Digital Channels Yield A Wealth Of Data
    • Dashboards Distill The Data To Assist Decision-Making
    • Use A Phased Approach To Build Interactive Marketing Dashboards
    • RECOMMENDATIONS

      To Help Dashboards Impact The Business, Enlist Allies Outside Of Marketing
    • Supplemental Material
    • Related Research Documents