Why Read This
Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends. There are new platforms that enable TV networks to grow audiences, build brand equity, and establish cross-platform loyalty programs. Marketing leaders must identify platforms that integrate TV and social media now to leverage valuable insights from their audiences as well as develop and test cross-platform strategies. Additionally, TV networks and content providers can use new social platforms to drive tune-in and engagement and begin to quantify the value of second-screen advertising dollars.