Forrester Research : Webinar : Using A Burning Platform To Create A Social Business

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WEBINAR: Using A Burning Platform To Create A Social Business

Friday, December 14, 2012
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Presented by TJ Keitt

Categories: Customer Experience Management, Enterprise Collaboration, Web 2.0, Enterprise Web 2.0, Social Computing, Technology, Marketing & Strategy...(More)(Less)6

DESCRIPTION

Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even new approaches to quotidian technologies, such as cloud-based email, can have transformative benefits. Forrester interviewed 13 organizations currently undergoing a transformation into a social business. This presentation highlights some of these case studies, helping IT and business leaders understand how to create and implement a road map to avoid the pitfalls that stymie an organization's social business development and growth.

Agenda:

What is social business and why is it important?
How does a social business implementation differ from any other technology rollout?
How are other organizations facing these challenges and overcoming them?

Vendors mentioned: Apple, Microsoft, and salesforce.com.