Forrester

Why Read This Report

The job title of most sales enablement (SE) professionals today should really be VP of Broken Things. The SE leaders with whom we engage often inherit a variety of seemingly disparate activities that were initiated to be valuable but somehow don�t work. However, several of our clients have evolved their functions from the governor of the land of misfit toys to increasingly valuable and strategic roles inside their organizations. By understanding the real problem � CEO�s don�t believe their selling systems are adapting quickly enough to support their business strategies � sales enablement leaders can move to elevate their function into a more strategic and valuable role inside their organization.