Why Read This
Strategists at technology vendors looking to partner with Hewlett-Packard (HP) see the company's sprawling size and wonder how to partner effectively for their own success. Forrester believes that HP has revitalized itself since 2005 under CEO Mark Hurd and has effective plans for market success and growth. The HP product portfolio creates a wealth of opportunities for partners to flourish in both HP's enterprise and small and medium-size business (SMB) customer segments. The biggest opportunities for vendor strategists are in partnering with the Imaging and Printing Group (IPG) to integrate multifunction printers into business process and apps and with the Technology Solutions Group (TSG) around business technology (BT) solutions.