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For Marketing Leadership Professionals

Video Contest Checklist – A Social Computing Report

How To Choose The Right Premise, Prize, And Promotion For Your Contest

July 07, 2009

By Nate Elliott with Emily Riley, Michael Greene, Angie Polanco

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Why Read This Report

User-generated video contests help marketers listen to and energize users and provide them an inexpensive source of promotional video content. But contests can require significant time and money and don't always succeed. Interactive marketers who plan to run video contests should focus first on the "three P's" — premise, prize, and promotion — before choosing a vendor, getting executive buy-in, and working out a measurement plan. Forrester has compiled a checklist to help marketers get the most from their online video contests.
Tags: Brand Tactics, Consumer Electronics & Technology, Consumer Promotion, Customer Experience Management, Emerging Methods, Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Methods, Media & Entertainment, Online Advertising, Social Computing, User-Generated Content, Viral Marketing, Web 2.0
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TABLE OF CONTENTS

  • Video Contests Can Help You Listen And Energize — If You Get Them Right

  • RECOMMENDATIONS

    Measure Reach And Sentiment To Understand The True Value Of Your Contest
  • Supplemental Material
  • Related Research Documents
 
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