Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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102 results in Everything

  • Enterprise Architecture Strategy and Process
  • Past 18 months
  • For Enterprise Architecture Professionals

    Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

    Planning Methods: The EA Method Playbook

    In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

    • Downloads: 400
  • For Enterprise Architecture Professionals

    Report:Readiness Assessment For Information Strategy And Architecture Toolkit

    Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

    • Downloads: 57
  • For Enterprise Architecture Professionals

    Report:Develop Business-Focused And Strategic EA Organizations

    Organization: The EA Practice Playbook

    This report outlines the organizational structures, roles, and skills you'll need to make sure that your enterprise architecture (EA) program is strategic, business-focused, and pragmatic. Building a...

    • Downloads: 813
    • Rating:
  • For Enterprise Architecture Professionals

    Charts & Figures:Four Central BCEA Deliverables Move EA From Technology-Centric to Business-Centric

  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: EA Management Suites, Q2 2013

    The 10 Providers That Matter Most And How They Stack Up

    There is a plethora of vendors in the enterprise architecture management suite (EAMS) market that, like many EA practices themselves, excel at only a portion of a comprehensive EA practice. It is not...

    • Downloads: 331
    • Rating:
  • For CIO Professionals

    Report:Build Your Mobile Engagement Strategy

    Strategic Plan: The CIO's Mobile Engagement Playbook

    Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

    • Downloads: 538
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Drive Information Strategy Performance Management With Capability Models

    Performance Management: The Information Strategy And Architecture Playbook

    As capability maps become the prevailing form for modeling business architectures, capability-based planning is growing into an effective practice to map organizations' general path forward....

    • Downloads: 184
  • For Enterprise Architecture Professionals

    Report:Technology Standards Toolkit

    An effective standards program provides an important foundation for any enterprise architecture (EA) program. Both new and well-established programs will want to get and keep their standards house in...

    • Downloads: 59
    • Comments: 2
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Develop A Business-Centered Enterprise Architecture That Boosts Agility

    Executive Overview: The EA Method Playbook

    Faced with continuous change — from technology innovations, new markets, and competitive shifts — businesses must become more agile. Sustainable business agility, the ability to...

    • Downloads: 702
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Begin BT Strategic Planning With Clear Business Goals

    Business Goals: The BT Strategic Planning Playbook

    Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

    • Downloads: 647
    • Rating:
  • For Enterprise Architecture Professionals

    Client Inquiry:Cost Of Implementing An EA Management Suite

    We are putting together an initial concept request for implementing an EA management software suite. We would like to know a "rough order of magnitude" regarding costs to implement such a solution,...

    • For Enterprise Architecture Professionals

      Report:Map Your Way To Your Information Strategy's Business Outcomes

      Road Map: The Information Strategy And Architecture Playbook

      One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

      • Downloads: 347
    • For Enterprise Architecture Professionals

      Report:Identify Essential Methods For Your Business Architecture Program

      Processes: The Business Architecture Playbook

      Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether changes are driven by competitive...

      • Downloads: 551
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Focus EA Impact On Planning, Governance, And Innovation

      This report outlines the high-level business impact of Forrester's solution for enterprise architecture (EA) executives working on building a high-performance EA practice. Describing the added...

      • Downloads: 594
      • Rating:
    • For Enterprise Architecture Professionals

      The Business Process Management Playbook

      Drive Process Innovation Using BPM Technologies, Methods, And COEs

      In the midst of continuous change — from technology, market, and competitive forces — businesses must become skilled at transforming and inventing new processes while improving their...

      • For Enterprise Architecture Professionals

        Report:Drive Process Innovation Using BPM Technologies, Methods, And COEs

        Executive Overview: The Business Process Management Playbook

        In the midst of continuous change — from technology, market, and competitive forces — businesses must become skilled at transforming and inventing new processes while improving their...

        • Downloads: 529
        • Comments: 1
        • Rating:
      • For Enterprise Architecture Professionals

        Report:The State Of Business Architecture And Business Architects In 2013

        Landscape: The Business Architecture Playbook

        Interest in business architecture (BA) is high across firms. The more mature and successful BA practices collaboratively work with business leaders and executives to address their current and future...

        • Downloads: 254
      • For Enterprise Architecture Professionals

        Report:Let The Adjacent Possible Guide Your Information Strategy

        Strategic Plan: The Information Strategy And Architecture Playbook

        A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

        • Downloads: 477
        • Comments: 1
        • Rating:
      • For Enterprise Architecture Professionals

        Report:Craft Your Business Change Delivery Process For Sustainable Business Agility

        Implementation And Operation Methods: The EA Method Playbook

        IT's traditional approach to delivering business change is broken. Siloed solution delivery projects struggle to keep up with the pace of business. Agile development, lean software, and business...

        • Downloads: 355
      • For Enterprise Architecture Professionals

        Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

        Continuous Improvement: The Information Strategy And Architecture Playbook

        How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

        • Downloads: 218
      • For Application Development & Delivery Professionals

        Report:The Transformation Imperative In Financial Services Defies Any Crisis

        The Q3 2012 Global Financial Services Architecture Online Survey Continues To Show A Focus On Transformation

        Today's financial services firms often find that their application landscape is no longer able to cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services...

        • Downloads: 303
      • For CIO Professionals

        Report:Use POST To Build A Road Map For Mobile Engagement

        Road Map: The CIO's Mobile Engagement Playbook

        How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

        • Downloads: 395
        • Rating:
      • For Enterprise Architecture Professionals

        Report:The State Of Application Rationalization

        Landscape: The Application Rationalization Playbook

        Many enterprise architects (EAs) have been rationalizing application and technology portfolios for some time, and the experience shows. It is a stable, relatively successful initiative that engages...

        • Downloads: 306
        • Rating:
      • For Enterprise Architecture Professionals

        Report:Focus Your Information Strategy On Business Impact

        Executive Overview: The Information Strategy And Architecture Playbook

        Enterprise architecture (EA) professionals face the challenge of burgeoning business interest in maximizing the potential of new and existing information assets in the face of immature information...

        • Downloads: 412
        • Comments: 1
      • For Enterprise Architecture Professionals

        Report:EA Practice Toolkit: Designing Your Operating Model And Structure

        Enterprise architecture practices have a number of choices to make when deciding where responsibilities land within their organization. Forrester sees an increasing trend for EA leaders to take more...

        • Downloads: 27
        • Comments: 5
      • For Enterprise Architecture Professionals

        Report:Solution Architecture Tool Kit: Samples And Templates

        This workbook is part of the "Solution Architecture Tool Kit" collection, a companion to the "Solution Architecture Tool Kit: Overview" PowerPoint deck. It includes samples and templates for...

        • Downloads: 147
        • Rating:
       
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