About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Assessment: The Information Strategy And Architecture Playbook
Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...
Road Map: The CIO's Mobile Engagement Playbook
How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

Road Map: The Emerging Technology Playbook
Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...


It has been almost three years since ITIL v3 was released, superseding v2. While v3 has overtaken v2 in terms of overall adoption, most IT shops are still struggling to adopt v3's new service...
Road Map: The Business Architecture Playbook
Too often, business architecture (BA) programs struggle to create a clear identity for the value they can deliver and get pulled in multiple directions. Successful BA programs — th ose with...

A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...
Focus Your Information Strategy On Business Impact
Enterprise architecture (EA) professionals face the challenge of burgeoning business interest in maximizing the potential of new and existing information assets in the face of immature information...
Metrics: The EA Practice Playbook
This report outlines the metrics for enterprise architecture (EA) impact of Forrester's solution for EA executives building a high-performance EA program. Developing and executing a metrics and...

A Profile Of One Of The Winners Of The InfoWorld/Forrester Enterprise Architecture Award
EA organizations often toil out of the limelight, working with their firms to improve business-IT alignment, rationalize the application portfolio, and guide technology use. Forrester teamed up with...
Five Artifacts Underpin An Effective Program
Architects in any domain have no time to waste creating deliverables that wind up collecting dust on a shelf. Information architects, who have historically had a particularly difficult time engaging...
For an EA team that succeeded in significantly reducing costs by virtualizing infrastructure technology, success is a two-edged sword: It boosts the credibility of the EA team but links architects to...
Road Map: The EA Practice Playbook
This report describes how to turn a strategy into a road map for execution and how to overcome common impediments to high-performance enterprise architecture (EA). EA programs too often get pulled in...
Policy And Procedures: The Business Process Management Playbook
This report outlines the critical methods and techniques for business process management (BPM) initiatives. It represents a key component of Forrester's solution for BPM excellence. It is designed to...
Smaller IT shops of fewer than 150 staff members have a hard time dedicating separate staff to strategic activity such as EA. But in any environment, goals and processes without owners are likely to...
Successes And Lessons Learned From Customer References
The EA management suite (EAMS) is the next step in the evolution of EA tools. Going beyond modeling and standards repositories, the EAMS addresses pragmatic EA objectives such as IT planning, road...
Tools And Technologies: The Business Architecture Playbook
Business architecture (BA) programs rely on a set of models and methods that often benefit from being linked to each other and to other external data sources. For some enterprise architects,...

Firms With More Standardization See Greater EA Impact And Support
In September 2009, Forrester Research surveyed 416 IT executives familiar with their firm's EA program to determine the state of their EA practice — its maturity, structures and roles,...
Distributed and fast-paced business organizations are a major challenge for IT. Distributed business units tend to see the world from their viewpoint, creating overlapping and sometimes competing...
Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders define and communicate their direction and value in a variety of ways depending on the unique challenges...
An effective standards program provides an important foundation for any enterprise architecture (EA) program. Both new and well-established programs will want to get and keep their standards house in...
