About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
App Dev Teams Reduce Uncertainties And Improve Delivery
In software development, road maps express to customers when valuable technology will be available. Unfortunately, software development includes many unpredictable elements, so the road map, which...
Design patterns, proven technology stacks, and well-documented application infrastructure are fundamental tools for promoting common practices in the design of business solutions. Enterprises create...
Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data
Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...


A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...
The old foundations of technology strategy — hot tech trends and business plans — have become inadequate, resulting in technology silos and hard-wired solutions. In a new era of...
Move From Application And Outsourcing Silos Toward Building Your Business
Borrowing words from science fiction writer William Gibson: The future of solution architecture is here — it's just not yet evenly distributed or highly integrated. Even with a long list of...
Understand And Communicate The Broad Structure Of EA
Since Forrester originally published this report in 2002, little has changed in the overall structure of enterprise architecture (EA), but business architecture practices are considerably more...
Materials To Promote Understanding Reference Architectures And Their Value
Design patterns, proven technology stacks, and well-documented application infrastructure are fundamental tools for promoting common practices in the design of business solutions. Enterprises often...
A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...
Design Around User Roles, Not Application Silos
In the siloed application mindset of 20th-century solution models, a key design question is, "How should we build the user interface (UI) for this application?" By contrast, the appropriate design...
Design patterns, proven technology stacks, and well-documented application infrastructure are fundamental tools for promoting common practices in the design of business solutions. Enterprises create...
Embrace This New Role To Drive Business Technology Transformation
You may have heard the term "business architect" in your travels; if you haven't, you soon will. This emerging role will be vital in leading business transformation, including your own improvements...