Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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  • Enterprise Architecture Practices
  • Past 12 months
  • For CIO Professionals

    Report:The Who Of Business Technology Decision-Making

    The BT Governance Collection: Stakeholders And Structures

    Enterprise governance is about decision rights: who has input into decisions, who makes them, how are outcomes measured, and who is held accountable for those outcomes. Business technology (BT)...

    • Downloads: 278
  • For Enterprise Architecture Professionals

    Report:Map Your Way To Your Information Strategy's Business Outcomes

    Road Map: The Information Strategy And Architecture Playbook

    One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

    • Downloads: 349
  • For Enterprise Architecture Professionals

    Report:Use Effective EA Deliverables To Guide Change

    Deliverables: The EA Practice Playbook

    This report defines an approach for creating enterprise architecture (EA) deliverables as part of a high-performance EA practice. It is designed to help you create work products that matter to...

    • Downloads: 699
    • Rating:
  • For Enterprise Architecture Professionals

    Charts & Figures:Characterize Stakeholders' Needs And Goals

  • For Enterprise Architecture Professionals

    The Information Strategy And Architecture Playbook

    Focus Your Information Strategy On Business Impact

    Enterprise architecture (EA) professionals face the challenge of burgeoning business interest in maximizing the potential of new and existing information assets in the face of immature information...

    • For Enterprise Architecture Professionals

      Report:The Forrester Enterprise Architecture Maturity Assessment: Q2 2013

      Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders define and communicate their direction and value in a variety of ways depending on the unique challenges...

      • Downloads: 20
      • Comments: 2
    • For CIO Professionals

      Report:Use POST To Build A Road Map For Mobile Engagement

      Road Map: The CIO's Mobile Engagement Playbook

      How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

      • Downloads: 397
      • Rating:
    • For Enterprise Architecture Professionals

      Report:The State Of Business Architecture And Business Architects In 2013

      Landscape: The Business Architecture Playbook

      Interest in business architecture (BA) is high across firms. The more mature and successful BA practices collaboratively work with business leaders and executives to address their current and future...

      • Downloads: 257
    • For Enterprise Architecture Professionals

      Client Inquiry:Comparing EA Tools

      We are currently looking at bringing in a commercial EA product as an EA tool. What open source solutions might be available that we should consider as an alternative? Is there cost savings available...

      • For Enterprise Architecture Professionals

        Report:Create A Strategy To Leverage Emerging Technology

        Strategic Plan: The Emerging Technology Playbook

        For many organizations, the use of emerging technology is confusing, slow, and problematic. Which emerging technologies should be part of IT's standard approach? Which should IT push for business to...

        • Downloads: 285
      • For Enterprise Architecture Professionals

        Report:Rearchitect Governance For Sustainable Business Agility

        Governance: The EA Method Playbook

        In an era of rapid business change, IT governance is often seen as a barrier. Governance too frequently means delay, overhead, and inflexible standards and strategies leading to missed opportunities...

        • Downloads: 478
        • Rating:
      • For Enterprise Architecture Professionals

        Report:The Forrester Wave™: EA Management Suites, Q2 2013

        The 10 Providers That Matter Most And How They Stack Up

        There is a plethora of vendors in the enterprise architecture management suite (EAMS) market that, like many EA practices themselves, excel at only a portion of a comprehensive EA practice. It is not...

        • Downloads: 331
        • Rating:
      • For CIO Professionals

        Report:Begin BT Strategic Planning With Clear Business Goals

        Business Goals: The BT Strategic Planning Playbook

        Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

        • Downloads: 649
        • Rating:
      • For Enterprise Architecture Professionals

        Report:Let The Adjacent Possible Guide Your Information Strategy

        Strategic Plan: The Information Strategy And Architecture Playbook

        A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

        • Downloads: 478
        • Comments: 1
        • Rating:
      • For Enterprise Architecture Professionals

        Report:EA Process Toolkit: Example Processes, Deliverables, And Responsibilities

        • Downloads: 17
      • For Enterprise Architecture Professionals

        Report:Identify Essential Methods For Your Business Architecture Program

        Processes: The Business Architecture Playbook

        Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether changes are driven by competitive...

        • Downloads: 552
        • Rating:
      • For Enterprise Architecture Professionals

        Report:Develop A Stakeholder-Focused Business Architecture Strategy

        Strategic Plan: The Business Architecture Playbook

        This report is designed to help business architecture (BA) leaders construct a strategy meeting the needs of the organization's key stakeholders. Many organizations are reinventing or redesigning...

        • Downloads: 461
        • Rating:
      • For Enterprise Architecture Professionals

        Report:Forrester's Business Capability Portfolio Assessment: Process Guide

        Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...

        • Downloads: 4
      • For Enterprise Architecture Professionals

        Client Inquiry:Cost Of Implementing An EA Management Suite

        We are putting together an initial concept request for implementing an EA management software suite. We would like to know a "rough order of magnitude" regarding costs to implement such a solution,...

        • For Enterprise Architecture Professionals

          Report:Map The ECM Journey To A Successful Project

          Road Map: The Content Management Playbook

          This report outlines the enterprise content management (ECM) road map for enterprise architecture professionals working on content management. An ECM road map that maps the ECM components to a time...

          • Downloads: 290
        • For Enterprise Architecture Professionals

          Report:Assessment Toolkit Overview: Assessing Your Readiness For High-Performance EA

          This workbook provides a step-by-step overview of the contents of the High-Performance EA Readiness Toolkit. Use this deck as a primer for completing the Excel-based readiness toolkit and to learn...

          • Downloads: 33
          • Rating:
        • For Enterprise Architecture Professionals

          Report:Track Progress Toward High-Performance EA

          Performance Management: The EA Practice Playbook

          This report outlines the performance management section of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. We designed this report to help...

          • Downloads: 451
          • Comments: 1
          • Rating:
        • For Application Development & Delivery Professionals

          Report:Digital Business Design Is The New Integration

          Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

          Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

          • Downloads: 452
          • Rating:
        • For Enterprise Architecture Professionals

          Report:Readiness Assessment For Information Strategy And Architecture Toolkit

          Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

          • Downloads: 57
        • For Enterprise Architecture Professionals

          Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

          Planning Methods: The EA Method Playbook

          In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

          • Downloads: 400
        • For CIO Professionals

          Report:Develop Capabilities And Services To Deliver The Technology Road Map

          Build/Buy Capabilities: The BT Strategic Planning Playbook

          Forrester's BT Strategic Planning playbook helps CIOs build a BT technology road map — starting with business goals and identifying the business and technology strategies to achieve the goals....

          • Downloads: 1122
         
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