About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Vision: The Telecommunications And Mobility Sourcing Playbook
This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

Outreach: The Telecommunications And Mobility Sourcing Playbook
Large multinational corporations (MNCs) recognize the need to define a global communications technology vision for the next three to five years to ensure competitiveness and sustainable business...
Driving Change In The Way You Buy Products And Services
Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...

Emerging Asia Steps Up
Business Value: The Telecommunications And Mobility Sourcing Playbook
Forrester enterprise clients with distributed organizations are always interested in simplifying their increasingly complex communications environment. One aspect of this we often hear about is a...
Provider Capabilities Vary By Vertical And Domain Focus
The product development services market is transforming. Stagnant growth in the telecom and independent software vendor (ISV) markets has forced a shift in focus toward industries such as healthcare,...
Managed Hosting Remains A Viable Alternative Or Complement To The Cloud
If you've been reading the press, you could be forgiven for assuming that enterprise-class managed hosting would have transitioned entirely to the cloud by now. Yet the pace of managed hosting's...

Landscape: The Strategic Software Sourcing Playbook
This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...
Providers Driving Workplace Services In EMEA
Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business
Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

New Models Better Align BI Services Buyers And Sellers
Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

Key Criteria And Real-World Success Stories
Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...
The ASEAN3 countries (Malaysia, Indonesia, and the Philippines) represent 78% of the IT spending of the ASEAN countries excluding Singapore. Indonesia and the Philippines will experience dynamic...
In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...

SVM Worries About Impact On Revenue Commitments And Discount Eligibility For Corporate-Liable Users — Don't!
This report answers three questions about enterprise mobile bring-your-own-device (BYOD) practices: 1) what the major trends are regarding BYOD adoption; 2) how firms are managing their BYOD programs...

Evaluating Leading Providers Amidst A Category Redefinition
Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...
Business Impact: The Services Sourcing Playbook
Linking IT services engagements, including outsourcing relationships, directly to any type of business value other than cost savings remains a challenge. However, it is a challenge sourcing and...

Analysis Of 13 Global Leaders' Capabilities And How They Stack Up
Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

Processes: The Telecommunications And Mobility Sourcing Playbook
This report is an update to "Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk," originally published on October 9, 2012. This updated report outlines Forrester's...
Skills And Staffing: The SVM Practice Playbook
Many sourcing and vendor management organizations (SVMOs) are delivering effectively against their core mandate today, despite resource constraints. However, most SVM professionals are mapping their...

The 12 Market Leaders That Deserve To Be On Most Shortlists
In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...

When It Comes To Process Responsibilities, The Devil Is In The Details
At Forrester, we see a lot of focus on the standardization of application and infrastructure service outsourcing agreements, particularly related to service-level agreements (SLAs), contract terms...