About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Planning Methods: The EA Method Playbook
In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...
Performance Management: The EA Method Playbook
A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

Governance: The EA Method Playbook
In an era of rapid business change, IT governance is often seen as a barrier. Governance too frequently means delay, overhead, and inflexible standards and strategies leading to missed opportunities...


Agree On Agility Objectives With Business Units
Since Forrester published the original version of this report in 2007, few firms have adopted a strict definition of agility. Given the recent uncertainty, CEOs are talking even more about agility,...
An enterprise architecture (EA) tool can be a significant investment because of both the cost of the purchase or subscription and the cost of implementation. The best approach to demonstrate value is...

An EA tool can be a significant investment both because of the cost of the purchase or subscription and the cost of implementation. The best approach to demonstrate value is to directly serve the...
A Profile Of One Of The Winners Of The InfoWorld/Forrester Enterprise Architecture Award
EA organizations often toil out of the limelight, working with their firms to improve business-IT alignment, rationalize the application portfolio, and guide technology use. Forrester teamed up with...
Business Services Unify Portfolios And Help Firms Manage Business Change
Business capability maps are an excellent conceptual tool for planning and assessment. But your business runs on the physical implementation of people, process, information, and technology, and while...
Processes: The Data Management Playbook
Forrester clients describe their data governance work as long on effort, but limited in success. Clients describe an inability to sustain data governance beyond a project, feel it is too...
