Forrester

For CMO Professionals

Report:Marketing And IT Must Align For Business Success

Mastering The Customer Data Flow Requires Marketing And IT To Join Forces

Today's marketing organization must use technology to deliver compelling brand experiences and drive business growth. Today's IT organizations must tune their efforts to needs of the business. This...

• Downloads: 512

For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For Customer Insights Professionals

Report:Should You Engage In A Customer Intelligence Safe Haven?

Why Marketers Must Create Partnerships To Succeed In The Future

The notion of a "safe haven" in customer intelligence (CI) isn't new; for years, direct marketers and catalogers have relied on cooperatives for their customer acquisition needs. But in the digital...

• Downloads: 234

For eBusiness & Channel Strategy Professionals

Report:Organizing For eBusiness — A Financial Services Perspective

The Dual Nature Of eBusiness Requires A Multidimensional Organizational Structure

Creating the optimal eBusiness organizational structure is one of the biggest challenges confronting eBusiness executives at financial services firms today. As both a channel and an enterprise...

• Downloads: 674

For eBusiness & Channel Strategy Professionals

Report:eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media...

• Downloads: 576

For Customer Insights Professionals

Report:Plan Customer-Centric Campaign Management Requirements

Assessment: The Cross-Channel Campaign Management Playbook

This report outlines the capabilities assessment of Forrester's solution for customer intelligence (CI) professionals working on marketing technology. Transforming marketing programs into...

• Downloads: 276

For Marketing Leadership Professionals

Report:2013 Planning Brief: Listen To Customers, Engage With Influencers

How To Build A B2B Influencer Engagement Initiative

As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

• Downloads: 261
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For Customer Insights Professionals

Report:How The Online Marketing Suite Affects The Marketing Technology Ecosystem

The online marketing suite transforms organizations' customer relationships through coordinated, relevant multichannel experiences. To satisfy this vision, all participants in the marketing...

• Downloads: 510

For Customer Insights Professionals

Report:The Enterprise Listening Platform Landscape

Tools And Technology: The Social Intelligence Playbook

With the incessant growth of social networks, more and more businesses turn to listening platforms — technology and services vendors that help companies manage, learn from, and measure social...

• Downloads: 783
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For Customer Insights Professionals

Report:The Cross-Channel Attribution Blueprint

A Readiness Framework For Successful Implementation

Customer Intelligence (CI) professionals are increasingly tasked with assessing marketing effectiveness across all channels within the organization. But without access to next-generation attribution...

• Downloads: 778

For Marketing Leadership Professionals

Report:Making The Case For Interactive Attribution In Your Organization

Interactive attribution is a key measurement strategy that provides a deeper understanding of the contribution of each digital marketing contact along the customer journey. By using attribution,...

• Downloads: 313

For Customer Insights Professionals

Tool:Tailor Dashboard Information To Different Roles

For Customer Insights Professionals

Report:Customer Analytics Turns Data Into Intelligence

Executive Overview: The Customer Analytics Playbook

A step change in the availability of customer data is providing firms with their biggest opportunity yet to understand their customers. However customer analytics practitioners have been shaken from...

• Downloads: 334

For Customer Insights Professionals

Report:Case Study: ESPN Drives Fan Value Through Customer Intelligence

During the past three years, ESPN has systematically integrated and analyzed multiple data sources from across the business to develop an understanding of the unique value that individual fans...

• Downloads: 402

For Application Development & Delivery Professionals

Report:Best Practices: Next Best Action In Customer Relationship Management

Boost ROI In Multichannel Sales, Marketing, And Customer Service

Many customer relationship management (CRM) and business process professionals have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance...

• Downloads: 1538

For Customer Insights Professionals

Report:The Forrester Wave™: Enterprise Listening Platforms, Q2 2012

How Nine Vendors Stack Up In A Constantly Changing Market

In Forrester's 64-criteria evaluation of enterprise listening platforms vendors, we found that Radian6 and Visible Technologies lead the pack because of their variably functional dashboards and...

• Downloads: 1118
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For CMO Professionals

Report:Emerging Technologies For CMOs To Watch: Q3 2012

New Technologies Push The Boundaries Of Customer Engagement

CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and...

• Downloads: 737
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For Customer Insights Professionals

Report:Executive Q&A: Text Analytics For Customer Intelligence

Text analytics is a technology that turns words into data and allows users to extract insights from the content. Transforming unstructured text content into structured formats provides Customer...

• Downloads: 411

For Customer Insights Professionals

Report:The Forrester Wave™: US Database Marketing Service Providers, Q1 2011

Epsilon, KBM Group, And Targetbase Lead A Strong Chasing Pack

In Forrester's 90-criteria evaluation of US database marketing service providers (MSPs), we found that Epsilon, KBM Group, and Targetbase led the pack because of their analytical and strategic...

• Downloads: 1406

For Customer Insights Professionals

Report:How CI Professionals Can Assess Their Firms' Intelligent Enterprise Progress

Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and Customer Intelligence functions under a strategic leader....

• Downloads: 151
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For Customer Insights Professionals

Report:Welcome To The Era Of Digital Intelligence

Web Analytics Is No Longer Adequate To Support Data-Driven Marketing

Interactive channels continue to prove their worth for revenue generation and customer engagement, but the growing complexity and volume of digital interactions cause analytics challenges....

• Downloads: 1282
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For Customer Insights Professionals

Report:Organizing For Site Optimization

Incorporating testing into marketing and customer experience management programs is crucial because consumer behaviors change continually and vary by a multitude of dimensions that are nearly...

• Downloads: 646
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For Customer Insights Professionals

Playbook:The Social Intelligence Playbook

Leverage Social Data To Elevate Customer Intelligence

Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not...

For Business Process Professionals

Report:Forrester's Best Practices Framework For Customer Service Self-Assessment

• Downloads: 66
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For CIO Professionals

Report:Plan Strategy Around 10 Business Trends

Business Vision: The BT Strategic Planning Playbook

CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

• Downloads: 2343
• Comments: 1
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