Forrester

For CIO Professionals

Report:Public Sector Market Analysis: Pakistan

This document provides a comprehensive background of the dynamics in the public sector market in Pakistan. This analysis will allow vendor strategists to address market opportunities in Pakistan more...

• Downloads: 9
• Rating:

For Customer Experience Professionals

Report:Case Study: Aetna Drives Consumer Engagement Through Its Member Cost Estimator Tool

As health insurance plans get more complex and members' responsibility rises, insurers struggle to meet members' needs for accurate plan- and member-specific cost estimates for medical services. In...

• Downloads: 409

For Infrastructure & Operations Professionals

Report:Case Study: Sharp HealthCare Embraces IT Service Management For Life Or Death Situations

The healthcare industry is faced with the challenge of integrating all its informational resources from across notoriously siloed operations. Existing tribal knowledge, multiple applications...

• Downloads: 293

For CIO Professionals

Report:Turkey Public Sector Market Analysis

This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

• Downloads: 35
• Rating:

For CIO Professionals

Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction

These data charts are based on the Q2 2011 Global Forrester/IQPC Business Process Maturity Online Survey.

• Downloads: 37

For Sourcing & Vendor Management Professionals

Report:IT Buying Behavior Study Of Government-Related Customers: PRC

This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

• Downloads: 15

For CIO Professionals

Report:Nigeria Public Sector Market Analysis

This document provides a comprehensive background of the dynamics in the public sector market of the African country of Nigeria. This analysis will allow vendor strategists to address market...

• Downloads: 16
• Rating:

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1568

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

For Application Development & Delivery Professionals

Tool:More Than 80% Of Respondents Reported Having 100 Or More Trading Partners

For Application Development & Delivery Professionals

Report:How To Build The Business Case For Customer Experience Improvement

The Business Impact Of Customer Experience

Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...

• Downloads: 894

For Application Development & Delivery Professionals

Report:Case Study: Sybron Dental Tackles Sales Productivity Improvement With Mobile CRM

How do you leverage a treasure trove of end customer data when it suddenly comes available? Sybron Dental, a dental supplies company, faced this scenario when it struck a deal with its distributors...

• Downloads: 193

For Customer Experience Professionals

Tool:High, Low, And Average Scores For "Meets Needs," "Easy," And "Enjoyable"

For CIO Professionals

Tool:Overall Allocations To IT Functional Activities

For Customer Experience Professionals

Client Inquiry:Concierge Medicine

I have a question on the concierge medical space — premium healthcare that allows streamlined interaction with physicians. My client would like help in building its new system, and I'd like to...

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

• Downloads: 312
• Rating:

For Security & Risk Professionals

Tool:Data Protection And Compliance Are Top Of Mind Concerns

For CMO Professionals

Report:Case Study: Cleveland Clinic Takes A Stepladder Approach To Achieve Social Media Success

Start Small And Engage The Enterprise To Overcome A Regulated Environment

The Cleveland Clinic was not the first healthcare firm to experiment in social media, but it achieved success where others failed. A pragmatic assessment of the barriers it faced in developing social...

• Downloads: 583

For Customer Experience Professionals

Tool:Consumers Cite Ignorance, Privacy, And Low Value As PHR Barriers

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 305
• Comments: 1

For Application Development & Delivery Professionals

Report:Cloud Computing In India 2010: End User Adoption Trends

This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 43

For Customer Experience Professionals

Report:The Business Impact Of Customer Experience, 2010

What A Higher Customer Experience Index Score Can Do For Revenue

To help customer experience professionals prove the business value of a better enterprise customer experience, we built simple models that show how revenue increases when a company's Customer...

• Downloads: 1580

For Marketing Leadership Professionals

Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

An Empowered Report

RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

• Downloads: 311

For CIO Professionals

Report:The Canadian Tech Market 2012 To 2013

Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

• Downloads: 287