For CMO Professionals
Technographics® TRUE Brand Compass: General Insurance
Brands in the general insurance business — life, auto, and home — must prove that they are trusted across every touchpoint as consumers increase their expectations. This will force...
- Downloads: 163
For Customer Insights Professionals
Report:The Facebook Factor
Quantifying The Impact Of A Facebook Fan On Brand Interactions
Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...
- Downloads: 1360