Forrester

For eBusiness & Channel Strategy Professionals

Report:eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media...

• Downloads: 585

For Marketing Leadership Professionals

Survey:North American Technographics® Brand Compass Survey, Q1 2013

Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 588

For eBusiness & Channel Strategy Professionals

Report:European eBusiness Executives Take A Cautious Approach To Daily Deals

Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging

Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization are...

• Downloads: 157

For Marketing Leadership Professionals

Tool:Social Gamers Straddle Between Average Adults And Other Types Of Gamers

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast, 2011 To 2016

Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mix

By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and...

• Downloads: 3402
• Comments: 2
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For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 35

For eBusiness & Channel Strategy Professionals

Report:Will Facebook Ever Drive eCommerce?

Demystifying The Hype For Retail eBusiness Executives

In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain...

• Downloads: 2396
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For Marketing Leadership Professionals

Report:Trial NFC To Connect The Real World With Mobile

The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of...

• Downloads: 657
• Comments: 2
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For Marketing Leadership Professionals

Tool:PC And Mobile Internet Usage Growth

For Marketing Leadership Professionals

Tool:Interactive Marketers Are Catching Up To Consumer Mobile Search Adoption

For Marketing Leadership Professionals

Report:Using Social Media To Create Mass Reach

The 2010 European Peer Influence Analysis Report

While most marketers struggle to generate reach through their social media marketing programs, a handful have unlocked the secret to finding large audiences: Mass Influencers. Our Peer Influence...

• Downloads: 985

For Marketing Leadership Professionals

Tool:Mass Influencers' Influence Is Not Just Online But Offline As Well

For Marketing Leadership Professionals

Tool:Marketers Can Reach Broad Audiences In Social Games

For Marketing Leadership Professionals

Report:Boost Your Content Ecosystem With Video

How To Use Online Video Content To Drive Results

Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages...

• Downloads: 574

For Marketing Leadership Professionals

Tool:Only 4% Of US Online Adults Have Ever Used Location-Based Applications

For Marketing Leadership Professionals

Tool:Humor Is The Most Successful Creative Strategy For Viral Videos

For Marketing Leadership Professionals

Tool:Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media

For Marketing Leadership Professionals

Tool:The Demographics Of Location-Based Application Users

For Marketing Leadership Professionals

Report:Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

A Technographics® Data Essentials Document

This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...

• Downloads: 141

For Marketing Leadership Professionals

Tool:Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing

For Marketing Leadership Professionals

Report:Twitter: The Public Forum For Your Brand

How Interactive Marketers Should Tap Twitter For Real Business Results

With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

• Downloads: 671
• Comments: 1
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For Marketing Leadership Professionals

Tool:The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media

For Marketing Leadership Professionals

Report:Updated 2011: Use Social Media To Boost Your TV Audience

Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends....

• Downloads: 430

For Marketing Leadership Professionals

Tool:US 2D Bar Code Adopters