Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Consumer Technographics
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Marketing Leadership

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Survey:North American Technographics® Brand Compass Survey, Q1 2013
February 01, 2013
Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...
For Marketing Leadership Professionals
Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012
Asia Pacific Technographics®
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For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...
- Downloads: 33
For Marketing Leadership Professionals
Report:Understand Immediacy, Simplicity, And Context
Processes: The Mobile Marketing Playbook
Jennifer WiseJanuary 18, 2013
This report highlights the key principles of mobile experience that interactive marketers must weave into the process of crafting mobile marketing strategies. More people own smartphones than ever...
- Downloads: 1390
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For Marketing Leadership Professionals
Charts & Figures:Customers Are More Connected Than Ever Before
Embrace Addressability To Engage Your Ultra-Connected Audience
Melissa ParrishMarch 15, 2013
For Marketing Leadership Professionals
Report:Profiling Brand-Loyal And Price-Conscious US Consumers
A Technographics® Data Essentials Document
Reineke ReitsmaApril 17, 2013
Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...
- Downloads: 37

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Analyst

Topics

Industry

Region

For Marketing Leadership Professionals

Survey:North American Technographics® Brand Compass Survey, Q1 2013

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

For Marketing Leadership Professionals

Report:Understand Immediacy, Simplicity, And Context

For Marketing Leadership Professionals

Charts & Figures:Customers Are More Connected Than Ever Before

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

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