Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)
Tools & Templates (1)

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Customer Experience (3)
Customer Insights (2)

Methodology

Forrester Wave (2)

5 results in Everything

Adele Sage
Customer Experience Management
Past 6 months

For Customer Insights Professionals
Report:End-Of-Life: The Forrester Wave™ EFM Satisfaction And Loyalty Solutions
Adele Sage, Roxana StrohmengerMarch 18, 2013
After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...
- Downloads: 75
For Customer Experience Professionals
Tool:VoC Program Self-Assessment Criteria
Adele SageApril 30, 2013
For Customer Insights Professionals
Report:End-Of-Life: The Forrester Wave™ EFM Vendors, Market Insights Platform Providers
Roxana Strohmenger, Adele SageMarch 18, 2013
After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...
- Downloads: 61
- Comments: 2
For Customer Experience Professionals
Report:Top Ways To Combat Survey Fatigue
Maxie Schmidt-Subramanian, Adele SageJanuary 25, 2013
Customer experience professionals depend on surveys for their voice of the customer (VoC) and customer experience (CX) measurement programs. But with so many surveys coming at each individual...
- Downloads: 266
For Customer Experience Professionals
Report:How To Build Your Voice Of The Customer Program
Adele SageMay 01, 2013
Voice of the customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. CX pros need to know how good their programs are, how they...
- Downloads: 195

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Role

Methodology

For Customer Insights Professionals

Report:End-Of-Life: The Forrester Wave™ EFM Satisfaction And Loyalty Solutions

For Customer Experience Professionals

Tool:VoC Program Self-Assessment Criteria

For Customer Insights Professionals

Report:End-Of-Life: The Forrester Wave™ EFM Vendors, Market Insights Platform Providers

For Customer Experience Professionals

Report:Top Ways To Combat Survey Fatigue

For Customer Experience Professionals

Report:How To Build Your Voice Of The Customer Program

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