Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)
Charts & Figures (18)

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Consumer Technographics (2)

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North America (2)

3 results in Everything

Megan Burns
Financial Services
Past 12 months

For Customer Experience Professionals
Report:How Companies Improved Their CXi Scores, 2012
Megan BurnsJuly 2, 2012
Forrester spoke to leaders at brands whose Customer Experience Index (CXi) scores went up appreciably in 2012. Our goal was to understand what drove those customer experience improvements. The...
- Downloads: 673
- Rating:
For Customer Experience Professionals
Report:Better Customer Experience Correlates To Higher Net Promoter Scores
Credit Card Companies And Wireless Service Providers Benefit From Higher Net Promoter Scores Through Better Customer Experience
Megan BurnsNovember 9, 2012
Net Promoter Score (NPS) is a wildly popular tool for assessing customers' likelihood to recommend a company's product or service. As valuable as NPS can be, by itself, the "one number you need to...
- Downloads: 550
For Customer Experience Professionals
Report:The Customer Experience Index, 2013
Benchmarks: The Customer Experience Management Playbook
Megan BurnsJanuary 15, 2013
How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...
- Downloads: 1429
- Comments: 7
- Rating:
For Customer Experience Professionals
Charts & Figures:Better Customer Experience Drives Millions In Revenue Benefit Across Industries
Improvements Can Add More Than $1 Billion In Revenue For Hotels And Wireless Carriers
Megan BurnsJune 6, 2013

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Industry

Region

For Customer Experience Professionals

Report:How Companies Improved Their CXi Scores, 2012

For Customer Experience Professionals

Report:Better Customer Experience Correlates To Higher Net Promoter Scores

For Customer Experience Professionals

Report:The Customer Experience Index, 2013

For Customer Experience Professionals

Charts & Figures:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

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