About Forrester
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Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Forrester's sourcing and vendor management (SVM) clients frequently ask, "What are my peers doing?" To help SVM professionals gain insights into their peer group, we tracked all of the inquiries...
A Fact-Based Approach To Workforce Technology Needs Assessment
How well do you know your stakeholders? Business users today expect consumer-like usability and functionality from their work tools. And much of what they want to use can be purchased with a credit...

Too often at Forrester, sourcing and vendor management (SVM) professionals tell us things like, “oh, we’d never implement a Bring-Your-Own-PC program. It would increase our risk...
Sourcing and vendor management (SVM) teams can use this document to standardize understanding of common sourcing and vendor management terms across their organizations. SVM executives may also find...

I like sourcing and vendor management professionals for all of the reasons they drive others crazy. Business and IT executives like to complain that SVM teams care only about getting the lowest...
Sourcing and Vendor Management professionals aren’t known for their high risk tolerance. In fact, most focus a significant portion of their time reducing risks in their supplier base,...
How can we construct a negotiation framework like this within our organization? What it might look like? And how it would be used in conjunction with a sourcing strategy?
Sourcing and vendor management (SVM) clients tell Forrester that vendor risk is becoming a critical issue. Most firms have intense due diligence processes when hiring providers, but those processes...
“Re-creating the way we work.” That’s Michael Chaney’s vision for procurement at Cisco in an era of Empowered users. Next week at Forrester’s Sourcing & Vendor...
The Coming Upheaval In Tech Services
Since the end of 2008 and continuing today, sourcing and vendor management (SVM) professionals have been telling Forrester that they are rationalizing the number of providers they use, renegotiating...
Today we found out our great friend and colleague Andrew Parker passed away. It’s difficult to relay such personal news in a public forum, but so many of you know him and worked with...
I met a client a while back who told me “I’m just getting back into working with Forrester again. Years ago, like 15 years ago, I used to have these great, animated conversations with an...
Do you have a plan for how your team will add value to your business’ objectives in 2012? I don’t mean serving user requirements or meeting their expectations. I mean helping them achieve...
Forrester's inquiry analysis shows that sourcing and vendor management (SVM) professionals are thinking more holistically and strategically about their role. Forty-two percent of the 966 inquiries...
The vendor management office (VMO) is becoming an increasingly important competency in well-run IT organizations. Forrester tracked all of the inquiries sourcing and vendor management (SVM)...
What should be our number of preferred remote sourcing vendors?
Clients frequently tell us how much they value connecting with their peers. A few years ago we created the Forrester Leadership Boards Sourcing & Vendor Management Council to serve that need. But in...