Forrester

For Marketing Leadership Professionals

Blog:Relaunched Jawbone UP Now Faces Competition. And That's A Good Thing.

Jawbone, a privately-held company based in San Francisco with a $1.5 billion valuation, today announced the relaunch of its UP wristband, which it discontinued one year ago due to manufacturing...

For Marketing Leadership Professionals

Blog:Tablets At CES: Honeycomb Promises Sweetness, Threatens Microsoft

Two words were on everyone's lips today when it came to tablet talk: Honeycomb and LTE, the next-generation much faster network billed as "4G." Honeycomb is Google's first tablet-optimized...

For Marketing Leadership Professionals

Tool:It's Not Just Mac Owners Who Want An iPad

For Marketing Leadership Professionals

Blog:Amazon Kindle Fire: Tablet Product Strategy Done Right

Today Amazon revealed its new Kindle lineup, including a touchscreen E Ink eReader and Amazon’s first color touchscreen tablet, the Kindle Fire. I can’t say I’m surprised. The day...

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

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For Marketing Leadership Professionals

Blog:Consumers Are Primed For An Apple iWatch

In the past few days, Wired, the New York Times, and the Wall Street Journal have all published reports of Apple creating a smartwatch -- a multifunctional wrist-based wearable with a curved glass...

For Marketing Leadership Professionals

Client Inquiry:Windows 8 Strategic Assessment

Will Windows 8 be a viable competitor to iOS and Android in the tablet market?

For Marketing Leadership Professionals

Blog:What iPhone 5 And The New iPods Tell Us About Apple's Post-PC Vision

If Apple had a motto for its product strategy, it would be, "Don't take anything for granted." The new iPhone and iPods are re-formed from the guts to the skin: Faster processors, faster...

For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

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For Marketing Leadership Professionals

Blog:NOOKcolor and HP Slate 500: Defining Two Ends Of The Tablet Spectrum

Today, Barnes & Noble announced the release of NOOKcolor--beating Amazon to the punch of releasing a color eReader that's really a multimedia tablet. Billed as "the reader's tablet" by B&N,...

For Marketing Leadership Professionals

Blog:Why Google Glass Is Far More Important Than Any Smartwatch

View this post as it appears on ReadWrite.com. Last week was full of news on wearable devices: First the report from The Wall Street Journal that Microsoft is fabricating a smart...

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

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For Marketing Leadership Professionals

Blog:Forecast Update: Amazon Expands Tablets’ Addressable Market

Apple’s anticipated iPad update comes as the tablet market is white-hot. In a new report published for Forrester clients today, we’ve revised our US consumer tablet forecast upward: We...

For Marketing Leadership Professionals

Blog:HP webOS TouchPad Tablet: In The Race, But Apple Still Leads The Pack

Today HP unveiled its new line of webOS phones and the HP TouchPad, the first of a family of tablets HP is planning to launch. Here's our take on the TouchPad product strategy: Product: The...

For Marketing Leadership Professionals

Blog:RIM: “We Are Committed To The PlayBook”; Still, Its Product Strategists Have A Tough Row To Hoe

Last week, HP announced it would discontinue the TouchPad and all webOS-based products. This was a dramatic reversal in strategy; just a few months ago (in March), I attended HP’s analyst...

For Marketing Leadership Professionals

Tool:iPad Owners And Intenders Can Become Product Co-Creators

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

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For Marketing Leadership Professionals

Tool:Less Than One-Fifth Of iPad Buyers Have An iPhone

For Marketing Leadership Professionals

Blog:A Fifth PC Form Factor: Computing Wallpaper?

I spoke last week at The Big Money’s Untethered 2010 conference in NYC. I couldn’t stay for the whole event, but I really enjoyed seeing Phil McKinney, CTO of the Personal Systems Group...

For Marketing Leadership Professionals

Blog:Larklife: My Vote For 2012’s Most Innovative Product

We’ve seen many dazzling new consumer technology products launch in 2012, with many more expected by year end. Amid the bang of the Microsoft Surface, iPhone 5, and Google Nexus, it would be...

For Marketing Leadership Professionals

Blog:Microsoft’s Surface Tablets: Why Windows Is Its Own Worst Enemy

Microsoft’s announcement that it is launching its own first-party hardware for a family of Windows tablets is welcome news: If you want a job done right, do it yourself. While Asus, Lenovo,...

For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

Improved Tablet Browsers Will Force Apps To Evolve

Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Downloads: 771

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

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For Marketing Leadership Professionals

Blog:Five Takeaways From Apple's "Back To The Mac" Event

Today Apple announced the new version of its iLife software, the new version of its Mac OS ("Lion"), and two new MacBook Air products. (I recommend PC Mag for great live blogging coverage.) I'm...

For Marketing Leadership Professionals

Blog:Why CES Matters More Than Ever: Computing Diffusion Makes New Bedfellows

Today, more than 3,000 vendors and somewhere in the ballpark of 140,000 attendees descend on Las Vegas to attend CES 2013. Continuing the trend of the past several years, this year traditional...