About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
For businesses to remain competitive, they must enable their workers to draw ideas and labor from parties both inside and outside of the company. Employees charged with developing and marketing...
Last Friday (September 17), I published a case study of Microsoft's Windows and Office Communicator (now Microsoft Lync) teams' use of "productivity games." What are productivity games? Put...
Charts & Figures results for

Spurring Adoption Requires Management Advocacy And Concrete Use Cases
The movement of information is key to today's global economy. Companies like General Electric send their design concepts to countries like India, allowing developers there to localize products to...
CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers
Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations. Why is this important? Well, as you may know, we cover social...
For those of you who have followed my research of the collaboration software space, you'll find that I have argued that the real whitespace for vendors is in facilitating interactions between...
I'm not saying anything shocking when I say enterprise social software, has been a hot topic over the last five years. The set of technologies designed to flatten corporations have spawned...
An Empowered Report: Microsoft Uses Productivity Games To Test Windows And Office Communicator
For product managers, getting workers to help test new products has always proven to be a challenge, making finding an engaging inducement for participation the Holy Grail. As a panacea, a small but...
Social Software Plugs Partners And Customers Into The Product Development Process
Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...
Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

Moving collaboration workloads to the public cloud is an attractive proposition for content and collaboration professionals and information workers alike. Why? They're inexpensive to stand up and...
Next week, vendors from across the social computing landscape will converge on Boston for TechWeb’s Enterprise 2.0, a business Web 2.0 conference and trade show. In advance of this event...
On Wednesday afternoon, Oracle's Larry Ellison unveiled the Oracle Social Network. The fact that he did so on the same stage Marc Benioff used in San Francisco's Moscone Center to...
Happy New Year, everyone. As I customarily do, I'm looking back on 2011 with an eye toward emerging trends that bear watching. In the latter half of last year, I started to receive a lot of...
My colleague Ted Schadler and I published several case studies in our recent report, "The Road To Social Business Transformation Starts With A Burning Platform." What follows is one of those stories...
Last week, Forrester held its annual IT Forum in Las Vegas with the interesting theme, “The Business Technology Transformation: Making It Real.” Gathering together a group of IT...
As I cruised the pavilion at Cisco Live in Las Vegas last week, the display that held my attention the longest was the Collaboration ROI booth. There, the network infrastructure provider making...
Businesses Still Mainly Use Collaboration Tools To Reduce Travel Costs
Businesses large and small are continuing to invest in a range of collaboration technologies. While vendors promise that these technologies can solve a range of business problems, most content and...
Road Map: The Social Business And Collaboration Playbook
Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

While the Metallica concert and guest appearances by MC Hammer and Neil Young during Marc Benioff's opening keynote made Saleforce.com's Dreamforce 2011 entertaining, my principle reason for...