Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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  • Peter Sheldon
  • For eBusiness & Channel Strategy Professionals

    Blog:Apple's Retail Self-Checkout Is No iPhone 4S, This Really Is An Upgrade

    For the next 2 minutes as you read this blog post, please try to forget about Apple the product company and instead focus on Apple the retailer. Two years ago, Apple undertook a worldwide roll out of...

    • For eBusiness & Channel Strategy Professionals

      Report:Market Overview: Subscription And Recurring Billing Solutions 2012

      Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

      • Downloads: 355
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Blog:The Brick-And-Mortar Renaissance

      Since the 1970’s, retail stores have slowly undergone a digital evolution. POS systems replaced cash registers, credit cards became the payment norm, and security tags reminded shoppers to pay....

      • For eBusiness & Channel Strategy Professionals

        Charts & Figures:There Are Pros and Cons Associated With Each Implementation Approach

      • For eBusiness & Channel Strategy Professionals

        Report:Location-Based Commerce: An Evolution In Mobile Shopping

        Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

        • Downloads: 1721
      • For eBusiness & Channel Strategy Professionals

        Report:Is Your Site Ready For The Holidays?

        Tactics To Ensure A Successful Online Holiday Season

        The stakes do not get any higher for retail eBusiness professionals than during the holiday season. For many retailers, margins from Q4 revenue alone will make or break their annual goals, and online...

        • Downloads: 313
      • For eBusiness & Channel Strategy Professionals

        Blog:An NRF Retrospective

        As the annual retail pilgrimage to the Jacob Javits Center draws to a close, I started wondering if anything has changed since last year. As I met with Forrester’s retail clients during the...

        • For eBusiness & Channel Strategy Professionals

          Blog:Hybris Secures An Additional $30M In Funding: What It Means

          Today hybris announced it has secured an additional $30M in funding from two Silicon Valley VC giants (Meritech Capital Partners and Greylock Israel). This funding comes only 18 months after hybris...

          • For eBusiness & Channel Strategy Professionals

            Report:Understanding Responsive Design

            What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

            The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

            • Downloads: 916
            • Comments: 2
            • Rating:
          • For eBusiness & Channel Strategy Professionals

            Blog:Calling eBusiness Technology Decision Makers - Forrester Needs Your Help

            If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy...

            • For eBusiness & Channel Strategy Professionals

              Blog:Navigating The Maze Of Mobile Commerce Solutions

              Have you been sitting on the mobile commerce fence? Ready to make the jump? Good for you, but you may not be prepared for the maze of solutions and vendors at hand to help you implement your...

              • For eBusiness & Channel Strategy Professionals

                Report:Optimize Performance For Global eCommerce

                Nothing Kills An Online Sale Quicker Than A Sluggish Site

                Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately the Internet was not...

                • Downloads: 392
              • For eBusiness & Channel Strategy Professionals

                Blog:Software App Stores And The Implications For eCommerce

                For eBusiness leaders, software app stores represent a new and disruptive distribution channel for PC and Mac software. Three weeks ago, Apple launched its App Store for Macs, following in the...

                • For eBusiness & Channel Strategy Professionals

                  Report:.Brand And The Impact For eBusiness

                  CMOs Must Drive Their Firms' Domain Strategy Now

                  A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...

                  • Downloads: 381
                • For eBusiness & Channel Strategy Professionals

                  Report:The State Of Canadian Online Retail — 2013

                  Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

                  • Downloads: 165
                • For eBusiness & Channel Strategy Professionals

                  Blog:Commerce Server, Cactus Commerce & Ascentium - The Path Forward

                  In the words of the Greek philosopher Heraclitus, everything flows and nothing stands still. This is certainly true of Ascentium, the Seattle based interactive agency that last year acquired Cactus...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Unleashing The Location Potential In Your Mobile Commerce App

                    The consumer appetite for smartphones shows no signs of slowing in 2011 and neither does the growth of the mobile channel at leading retailers. eBusiness leaders, who have been focused on replicating...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:SunTrust Reboots Its Digital Platform With Responsive Design

                      With mobile and tablet usage now mainstream, a big hurdle for eBusiness professionals is how to scale digital experiences across consumer touchpoints without dragging development momentum to a near...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Forrester Welcomes Adam Silverman to the eBusiness & Channel Strategy Team

                        After a long search, I am thrilled to announce that Adam Silverman has joined Forrester as a Principal Analyst to allow us to expand our coverage of commerce technology and services. Adam brings with...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:HTML5 – Maturing Desktop Browser Support Opens The Door To Enhanced Commerce Experiences

                            eBusiness and channel strategy professionals are no strangers to HTML5. Ubiquitous support for the next generation of open web technologies (HTML5, CSS3, and JavaScript) across...

                          • For eBusiness & Channel Strategy Professionals

                            Report:Market Overview: Mobile Commerce Solutions For Retail

                            In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...

                            • Downloads: 1635
                          • For eBusiness & Channel Strategy Professionals

                            Blog:Mobile Commerce, There's An App For That

                            Mobile apps are undoubtedly cool, and executives at leading online retailers have been mandating a presence of their brand in the Apple and Android app stores, but eBusiness professionals must focus...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Is Responsive Design The Future of Cross Touchpoint Web Development?

                              If you’ve been chatting with your web development team recently, you might recall them talking about responsive design. But, what is responsive design and why should eBusiness professionals be...

                              • For eBusiness & Channel Strategy Professionals

                                Report:The Coming Of HTML5

                                Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

                                With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

                                • Downloads: 592
                                • Comments: 1
                                • Rating:
                              • For eBusiness & Channel Strategy Professionals

                                Blog:The Customer Has An SLA Too

                                JC Penney’s CEO Ron Johnson is hedging his bets that among other innovations, in-store iPads and iPods will help make his new concept stores a hip place for customers to hang out. Ron is not...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Have You "Signed In" With Facebook Recently?

                                  The online registration page has always been a necessary evil. Despite the obvious need to collect customer information online, 11% of US adults have previously abandoned an online purchase either...

                                   
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