Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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  • David Truog
  • For Marketing Leadership Professionals

    Charts & Figures:The Email Marketing Playbook

  • For Marketing Leadership Professionals

    Blog:Can Marketers And IT Work Together To Master The Flow Of Your Customer Data?

    Marketers, how are you getting along with IT these days? It matters more than it used to. The job your company expects you to do is more and more entwined with technology. And so are the people in...

    • For Marketing Leadership Professionals

      Report:The Path To Mobile Marketing Mastery

      Executive Overview: The Mobile Marketing Playbook

      Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of what Forrester calls always addressable customers —...

      • Downloads: 520
      • Rating:
    • For Marketing Leadership Professionals

      Report:Graduate From Email To Integrated Messaging

      Executive Overview: The Email Marketing Playbook

      The rules for how to best message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...

      • Downloads: 641
      • Rating:
    • For Marketing Leadership Professionals

      Blog:Get ready for the ultra-connected customer to upturn marketing in 2013

      Are you thinking hard about what you should be on the lookout for as a marketer in 2013? We think it will be a transformative year. Here’s why. The biggest change we see underway is the...

      • For Marketing Leadership Professionals

        Report:Topic Overview: Interactive Marketing Maturity

        A Guide To Forrester's Resources For Maturing Your Interactive Marketing

        As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing, and...

        • Downloads: 226