Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (7)
Charts & Figures (25)

Refine your results

Role

Topics

Web 2.0 (3)
Multichannel Customer Experience (2)

Industry

Region

7 results in Everything

Gina Sverdlov
Customer Experience Management
Past 12 months

For eBusiness & Channel Strategy Professionals
Report:What Drives Retention And Sales In US Banking?
Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking
Gina Sverdlov, Peter WannemacherOctober 18, 2012
In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...
- Downloads: 417
- Comments: 1
For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, US
North American Consumer Technographics®
Gina SverdlovDecember 19, 2012
This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...
- Downloads: 314
- Comments: 3
For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, Europe
European Consumer Technographics®
Gina SverdlovApril 08, 2013
This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....
- Downloads: 41
For Marketing Leadership Professionals
Charts & Figures:Online Shopping is Popular Among All Generations
Gina SverdlovFebruary 01, 2013
For eBusiness & Channel Strategy Professionals
Report:How Consumers Discover New Brands, Products, And Services
A Technographics® Data Essentials Report
Gina SverdlovDecember 26, 2012
Discovery is the first phase of the customer life cycle — it's the crucial time when consumers first find out about new brands, products, and services. If the "Discover" phase is successful,...
- Downloads: 99
For eBusiness & Channel Strategy Professionals
Report:Brand Engagement The Consumer Way
A Technographics® Data Essentials Report
Gina SverdlovSeptember 18, 2012
Consumers connect with brands throughout the customer life cycle — they engage, discover, explore, and buy using a variety of channels. Companies today understand that engagement and positive...
- Downloads: 96
For CMO Professionals
Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase
How Research Touchpoints Affect Consumer Spending
Cory Munchbach, Gina SverdlovApril 09, 2013
Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...
- Downloads: 463
For Marketing Leadership Professionals
Report:Global Social Media Adoption
Landscape: The Social Marketing Playbook
Nate Elliott, Gina SverdlovJune 27, 2012
Social media has gone global: The large majority of online adults in North America, Europe, metro Asia, and Latin America use social media regularly. For marketers, the question is no longer whether...
- Downloads: 995
- Rating:

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Role

Topics

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:What Drives Retention And Sales In US Banking?

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

For Marketing Leadership Professionals

Charts & Figures:Online Shopping is Popular Among All Generations

For eBusiness & Channel Strategy Professionals

Report:How Consumers Discover New Brands, Products, And Services

For eBusiness & Channel Strategy Professionals

Report:Brand Engagement The Consumer Way

For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

For Marketing Leadership Professionals

Report:Global Social Media Adoption

Browse