Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)

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Europe (2)
North America (2)

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Michael O'Grady
Telecommunication Services

For Consumer Product Strategy Professionals
Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)
ForecastView Spreadsheet
Michael O'GradyMay 07, 2012
Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...
- Downloads: 2
For Consumer Product Strategy Professionals
Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Michael O'GradyApril 30, 2012
Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...
- Downloads: 4
For Marketing Leadership Professionals
Report:Forrester Research Pay TV Forecast, 2011 To 2016 (US)
ForecastView Spreadsheet
Michael O'GradyDecember 29, 2011
TV households by subscription service and digital TV households with DVR households by service. Includes historical data going back to 2000 plus a five-year forecast.
- Downloads: 8
For Marketing Leadership Professionals
Report:Forrester Research Mobile Adoption Forecast, 2011 To 2016 (Western Europe)
ForecastView Spreadsheet
Michael O'GradyOctober 14, 2011
Total mobile subscribers, total handsets, and mobile Internet users. Includes installed base of mobile handsets by technology (2.5G, 3G, and 4G/LTE) and phone type (smartphone, quick messaging, and...
- Downloads: 1

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Topics

Industry

Region

For Consumer Product Strategy Professionals

Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

For Consumer Product Strategy Professionals

Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)

For Marketing Leadership Professionals

Report:Forrester Research Pay TV Forecast, 2011 To 2016 (US)

For Marketing Leadership Professionals

Report:Forrester Research Mobile Adoption Forecast, 2011 To 2016 (Western Europe)

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