Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

Refine your results

Date Range








3674 results in Reports

    • For Customer Insights Professionals

      Report:The Loyalty Partner Primer

      Key Lessons From Loyalty Vendor Client References

      During the Forrester Wave™ evaluation of loyalty program service providers, we surveyed 98 customers about their vendor partnerships. We found that users are largely satisfied with the...

      • Downloads: 233
    • For Application Development & Delivery Professionals

      Report:Banking Industry Architecture Network Delivers On Semantic Business Services Specifications

      The BIAN Revisited Series: Part 1

      The Banking Industry Architecture Network (BIAN), a nonprofit organization, has been working on semantic specifications of business services for the banking industry for a couple of years. Just...

      • Downloads: 150
    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: Product Information Management (PIM), Q2 2014

      Hybris (An SAP Company), IBM, Informatica, Riversand, And Stibo Systems Lead The Pack, With A Robust Set Of Midmarket Players Close Behind

      In Forrester's 19-criteria evaluation of product information management (PIM) vendors, we identified the 10 most significant providers in the category — ADAM Software, Agility Multichannel,...

      • Downloads: 260
    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: Tech Services In Indonesia, 2014

      The Market Is Booming But Lacks Scale And Maturity

      Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

      • Downloads: 118
    • For Enterprise Architecture Professionals

      Report:Upgrade Your Data Capabilities Rapidly With Data Services Providers

      Market Overview: Data Services

      This report, originally written for sourcing and vendor management professionals, includes content relevant to enterprise architecture (EA) professionals. Organizations are faced with a flood of...

      • Downloads: 204
    • For Customer Insights Professionals

      Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

      Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

      On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

      • Downloads: 223
    • For CIO Professionals

      Report:Debunking Two Myths About Tech Budgets

      CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

      The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

      • Downloads: 281
    • For Customer Insights Professionals

      Report:Deciphering A Fragmented Customer Analytics Ecosystem

      Tools And Technology: The Customer Analytics Playbook

      With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

      • Downloads: 2920
    • For Sales Enablement Professionals

      Report:Why Do Salespeople Think Buyers Meet With Them?

      Salespeople in different roles (e.g., strategic accounts, geographic, inside sales) and with different levels of experience have very different perspectives on selling — or do they? There are...

      • Downloads: 127
    • For Application Development & Delivery Professionals

      Report:Continuous Delivery Is Reshaping The Future Of ALM

      The novelist William Gibson has noted that "The future is already here — it's just not very evenly distributed." That's precisely the current state of affairs with application life-cycle...

      • Downloads: 659
    • For CMO Professionals

      Report:Build A Marketing Innovation Engine And Team To Power Growth

      Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

      Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

      • Downloads: 269
    • For Customer Insights Professionals

      Report:Pinpoint The Actions And Outcomes That Elevate Leads To Revenue

      Processes: The Lead-To-Revenue Playbook

      Lead-to-revenue management (L2RM) is all about optimizing processes and practices to ensure that every scintilla of potential revenue is realized from your marketing investment. A well-designed and...

      • Downloads: 467
    • For Enterprise Architecture Professionals

      Report:Data Technology Pathfinder

      Landscape: The Data Management Playbook

      To meet more complex business data demands, and the increased variety, velocity, and volume of data, enterprise architecture (EA) professionals need to modernize their firms' data management...

      • Downloads: 642
    • For Infrastructure & Operations Professionals

      Report:An Infrastructure Can Only Be As Efficient As DNS, DHCP, And IP Address Management

      I&O Should Focus Its Energies On DDI Operations, Not Development

      When was the last time you heard of a company building its own personal computers for its employees? Cobbling together hard drives, CPUs, memory, and operating systems is not cost-effective or a core...

      • Downloads: 492
    • For Infrastructure & Operations Professionals

      Report:Guarantee Business Value From Technology Monitoring

      Introducing Forrester's Blueprint For Holistic Business Technology Monitoring

      Technology-based services fuel the business. The technology choices that the I&O organization makes are intrinsic to business capability performance and increasingly important to improving IT's...

      • Downloads: 290
    • For Marketing Leadership Professionals

      Report:Microsoft's Shrinking Window For Tablets

      Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

      Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

      • Downloads: 518
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Human Resource Management Systems, Q1 2012

      Workday Leads, Followed By Oracle PeopleSoft, Oracle EBS, And SAP

      Forrester's 69-criteria evaluation of human resource management system (HRMS) vendors found that Workday, Oracle PeopleSoft, Oracle E-Business Suite (EBS), and SAP lead the pack; each has its own...

      • Downloads: 2418
    • For CIO Professionals

      Report:The Process-Driven Business Of 2020

      Why And How To Shift From Incremental Improvement To Transformation

      Business executives expect the CIO to help continuously improve processes by implementing major software suites, developing new apps, or enhancing existing processes. Spurred by the great recession,...

      • Downloads: 2106
    • For Customer Insights Professionals

      Report:A Stopgap For Marketing Science Scarcity

      Organization: The Customer Analytics Playbook

      Marketing scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled marketing scientists,...

      • Downloads: 177
    • For eBusiness & Channel Strategy Professionals

      Report:German Online Retail Overview, 2011

      Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

      The German online retail market is the second largest in Europe. and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

      • Downloads: 723
    • For CMO Professionals

      Report:Predictions 2014: B2B CMOs Will Juggle Data, Brand, And Organizational Investments

      In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these...

      • Downloads: 361
    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: B2B Commerce Suites, Q4 2013

      The "Big Three" Lead The Pack, But Several Emerging Players Trail Closely Behind

      In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category —, hybris (an SAP company), IBM,...

      • Downloads: 867
    • For eBusiness & Channel Strategy Professionals

      Report:Organizing For World-Class B2B eCommerce

      Organization: The B2B eCommerce Playbook

      Conventional wisdom has it that building an effective business-to-business (B2B) eCommerce organization today consists of modeling an operation after successful business-to-consumer (B2C) eCommerce...

      • Downloads: 674
    • For Customer Insights Professionals

      Report:Quick Take: Marketo Jumps Onto The Email Marketing Bandwagon

      Dialog Edition Heralds New Market Dynamics, But Not A Competitive Threat

      On October 17, marketing automation vendor Marketo introduced an email automation offering called Dialog Edition into an already saturated space. Email marketers may find value in this adjacent...

      • Downloads: 130
    • For CIO Professionals

      Report:Shared Services: If WyCAN, So Can You!

      Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

      Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

      • Downloads: 101