Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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3649 results in Reports

    • For Sourcing & Vendor Management Professionals

      Report:The Forrester Wave™: North American Applications Outsourcing Services, Q1 2014

      Accenture And Cognizant Lead A Mature And Capable Supplier Set

      Amidst a panoply of potential threats, including insourcing pressures, rising costs, the growing threat of domestic US-based alternatives, and the potential impact of immigration reform, India-based...

      • Downloads: 565
    • For Sourcing & Vendor Management Professionals

      Report:The Forrester Wave™: EMEA Applications Outsourcing Services, Q1 2014

      IBM Leads A Mature And Capable Supplier Set

      Amidst a panoply of potential threats, including insourcing pressures, rising costs, the growing threat of domestic US-based alternatives, and the potential impact of immigration reform, India-based...

      • Downloads: 453
    • For Security & Risk Professionals

      Report:The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q1 2014

      A Detailed Evaluation Of The 19 Most Relevant GRC Software Vendors

      Growing diversity in the governance, risk, and compliance (GRC) platform market is blurring the lines between historical subsegments, as organizations push their GRC programs into the far reaches of...

      • Downloads: 770
    • For Application Development & Delivery Professionals

      Report:More Engineering, Less Dogma: The Path Toward Continuous Delivery Of Business Value

      Continuous delivery of business value has moved from dream to competitive differentiator to table stakes for organizations like, Etsy, and Google. The vast majority of other organizations,...

      • Downloads: 384
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2014: European Digital Insurance

      Digital Executives Must Lead The Transformation To Digital Business

      Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fuelling...

      • Downloads: 330
    • For Enterprise Architecture Professionals

      Report:EIM Becomes A Reality As Vendors Stitch Together Data And Content Solutions

      Enterprise information management (EIM) is the discipline of jointly managing both data and content to deliver an increased value of information to the organization. While Forrester recognizes that...

      • Downloads: 238
    • For Enterprise Architecture Professionals

      Report:TechRadar™: Enterprise DBMS, Q1 2014

      In-Memory, NoSQL, And DBaaS Forge Ahead; Relational And Data Warehouses Focus On Innovation; And Market Starts Consolidating

      Today, enterprises face increasing data management challenges, largely because of growing data volumes, data security issues, the need for real-time information, integration of structured with...

      • Downloads: 407
    • For Application Development & Delivery Professionals

      Report:Here Comes The Open Web — Embrace It

      The New Web Platform For Customer Engagement And Much More (Part 1)

      The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages,...

      • Downloads: 1037
    • For Marketing Leadership Professionals

      Report:DMPs Deliver Value To Early Adopters In A Nascent Market

      Learn From Early Movers About The Why, The How, And The What's Next

      Data management platforms (DMPs) add tremendous value to both anonymous digital data and existing customer data by providing a single, unified platform for data collection and processing....

      • Downloads: 321
    • For Application Development & Delivery Professionals

      Report:Define The Road Map For Transforming Your App Landscape

      Road Map: The Business Applications Playbook

      Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

      • Downloads: 581
    • For Enterprise Architecture Professionals

      Report:Market Overview: Information Governance For The Microsoft SharePoint Ecosystem, Q1 2014

      Third-Party Tools Extend SharePoint To Meet Compliance Needs

      Microsoft's SharePoint can play multiple roles in your organization's enterprise information management strategy as a collaboration service, modern app platform intranet, and even the dominant system...

      • Downloads: 349
    • For Sourcing & Vendor Management Professionals

      Report:Offshore Agile Development Vendor Maturity Assessment

      As every organization struggles to get products and services to market faster, more effectively, and with better quality, many traditional development practices are giving way to models that are...

      • Downloads: 32
    • For Analyst Relations Professionals

      Report:Case Study: BMC Software Implements Precision AR

      As a surgeon's scalpel is to a hacksaw, so BMC Software's precision AR strategy is to the more generic AR approaches of other firms. Clear, focused goals ensure that the AR team wastes no time on...

      • Downloads: 273
    • For Marketing Leadership Professionals

      Report:Evaluate Your Marketing Optimization Readiness

      Assessment: The Marketing Mix Optimization Playbook

      To ensure continued success in this age of increasingly fragmenting audiences and multiplying communication platforms, marketers need to adapt their strategies and tactics to optimally allocate their...

      • Downloads: 374
    • For Infrastructure & Operations Professionals

      Report:India Embarks On An Ambitious Government Cloud Journey

      The Indian Government Must Be Aware Of The Opportunities And Challenges That Await

      In the first quarter of 2014, the federal government of India expects to start the trial run of its Meghraj government cloud (g-cloud), which will offer infrastructure, platform, software, and...

      • Downloads: 99
    • For Marketing Leadership Professionals

      Report:Social Media Amplifies Your B2B Buyers' Experiences

      Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

      In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

      • Downloads: 706
    • For eBusiness & Channel Strategy Professionals

      Report:The Evolution Of Global eCommerce Markets

      Vision: The eCommerce Globalization Playbook

      Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

      • Downloads: 1882
    • For Infrastructure & Operations Professionals

      Report:The Enterprise Wearables Journey

      How Wearable Computing Will Improve Your Business

      There's no doubt about it: The wearables market is suffering from a hype bubble. But consider that the Internet itself suffered from a hype bubble circa 1999, and yet the Internet turned out to be...

      • Downloads: 562
    • For Infrastructure & Operations Professionals

      Report:Market Overview: Disk Libraries, Q1 2012

      Identity Crisis No More: The Backup Market Shifts From Virtual Tape To Treating Disk As Disk In Open Systems Environments

      The use of disk in backup environments has been accelerating for several years. We've now reached a point where most infrastructure and operations (I&O) professionals are using disk in some way,...

      • Downloads: 395
    • For Application Development & Delivery Professionals

      Report:Manage Your Business Application Transformation Performance

      Performance Management: The Business Applications Playbook

      In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

      • Downloads: 163
    • For Enterprise Architecture Professionals

      Report:Market Overview: eDiscovery, Q4 2013

      Part 2: The Vendor Landscape

      Organizations are insourcing more of the eDiscovery process as information management programs mature and as technologies expand to meet the needs of corporate legal teams — not just law firms...

      • Downloads: 347
    • For eBusiness & Channel Strategy Professionals

      Report:2013 Canadian Bank Secure Website Rankings

      RBC Remains The Leader, But BMO And Scotiabank Are Close Behind

      Digital teams at banks are continuously evaluating their secure websites, with an eye toward enhancing content and functionality. These teams want to know how they compare with their peers, while...

      • Downloads: 195
    • For Customer Insights Professionals

      Report:Is Your Customer Insights Practice Ready For EU Privacy?

      Q&A: EU Privacy Regulations

      This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

      • Downloads: 120
    • For Analyst Relations Professionals

      Report:Case Study: Tuning In To Neustar's Briefing Performance Program

      The Role Of Active Hosts In Briefing Success

      Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

      • Downloads: 193
    • For Sourcing & Vendor Management Professionals

      Report:Data Management Services: Spending Trends For 2014

      Forrester's Q3 2013 Data Management Services Survey Shows Organizations Will Significantly Increase Spending In 2014

      Unsure about the new world of data services and the types of data services companies are buying? This report outlines key spending information to provide an overview of organizations' current and...

      • Downloads: 161