Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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3612 results in Reports

    • For CIO Professionals

      Report:The Hybrid² Integration Challenge

      CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

      As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

      • Downloads: 697
      • Comments: 5
      • Rating:
    • For Customer Insights Professionals

      Report:Navigating The Future Of Customer Intelligence

      Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

      • Downloads: 601
      • Rating:
    • For Customer Experience Professionals

      Report:Executive Q&A: Customer Experience Measurement

      To measure customer experience (CX), firms need a framework that tells them not only how good their customers' experiences are but also how to improve them and what benefits to expect from doing so....

      • Downloads: 584
      • Comments: 1
      • Rating:
    • For CIO Professionals

      Report:Document Collaboration Vendor Landscape

      In 2009, Forrester produced The Forrester Wave™: Collaboration Platform to evaluate a maturing vendor landscape for document collaboration solutions. Since that report, the market has seen...

      • Downloads: 663
      • Rating:
    • For Application Development & Delivery Professionals

      Report:How To Select A Mobile BI Solution

      Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

      • Downloads: 155
    • For Infrastructure & Operations Professionals

      Report:Evaluate New Converged Infrastructures To Underpin The Software-Defined Data Center

      The Next Evolution Of IT Infrastructure For Supporting Fully Virtualized Environments Takes A Storage-Centric Approach

      The transformation of virtual computing environments into fully software-defined data centers is disrupting the architecture of the underlying physical infrastructure. The recent wave of converged...

      • Downloads: 688
      • Rating:
    • For Application Development & Delivery Professionals

      Report:The State Of ERP In 2011: Customers Have More Options In Spite Of Market Consolidation

      Now is the perfect time for business process professionals to revisit their current enterprise resource planning (ERP) application commitments and future ERP plans. As the global economy gradually...

      • Downloads: 1750
      • Rating:
    • For Security & Risk Professionals

      Report:Survey Employees To Target Mobility Improvements

      This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

      • Downloads: 603
      • Rating:
    • For CIO Professionals

      Report:CIOs Must Champion Engaging Employee Experiences

      CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers

      Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...

      • Downloads: 284
    • For Enterprise Architecture Professionals

      Report:EA Practice Toolkit: Designing Your Operating Model And Structure

      Enterprise architecture practices have a number of choices to make when deciding where responsibilities land within their organization. Forrester sees an increasing trend for EA leaders to take more...

      • Downloads: 56
      • Comments: 5
    • For Enterprise Architecture Professionals

      Report:Eliminate Confusion In Data Management Roles And Responsibilities

      Organization: The Data Management Playbook

      As enterprise architecture (EA) leaders prioritize information architecture, they're looking broadly at how data management (DM) resources are spread across the organization. What's the right...

      • Downloads: 381
    • For Application Development & Delivery Professionals

      Report:Are You Ready For SharePoint's Big Pivot?

      What You Need To Know To Make The Shift To SharePoint 2013

      With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

      • Downloads: 240
      • Rating:
    • For CIO Professionals

      Report:Understanding The Embedded Security Market Ecosystem

      Identifying Dominant Players And Mapping Challenges To Opportunities

      As the number of smart, sensor-rich IP-enabled devices grows, so does the demand and scramble to secure these connected devices. But no one tech or security vendor can do it alone. The variety of...

      • Downloads: 381
    • For Customer Insights Professionals

      Report:Just Add Collaboration: All Functions Required For Successful Implementation

      Organization: The Cross-Channel Attribution Playbook

      This report, part of the cross-channel attribution playbook, is designed to help firms plan and coordinate activities across roles and functions and to clarify task responsibilities in successfully...

      • Downloads: 252
    • For Enterprise Architecture Professionals

      Report:The Forrester Enterprise Architecture Maturity Assessment: Q2 2013

      Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders define and communicate their direction and value in a variety of ways depending on the unique challenges...

      • Downloads: 66
      • Comments: 5
    • For Infrastructure & Operations Professionals

      Report:Use Context To Drive A Seamless UC&C Service Layer

      Vision: The Communications And Collaboration Infrastructure Playbook

      Increasing consumerization of IT and advances in both cloud technologies and deployment models tremendously affect the enterprise not simply on how we communicate but where, when, and on what kind of...

      • Downloads: 305
    • For Marketing Leadership Professionals

      Report:Tech Marketers' 2012 Investment Plans

      Money Shifts To Operations In the Tech Marketing Flywheel

      Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

      • Downloads: 440
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Disaster Recovery Exercises Fall Short Of The Finish Line

      It's Time To Get Back In Shape With These 10 Tips For Improved Drills

      If you woke up tomorrow and someone or something compelled you to run a marathon, how would you fare? It's highly doubtful that you would successfully run the 26.2 miles without months of training,...

      • Downloads: 399
    • For Marketing Leadership Professionals

      Report:Balance User Needs With Business Goals

      Strategic Plan: The Email Marketing Playbook

      This report articulates a strategic plan for how interactive marketers can improve their email programs today and create humanized, integrated messages in the future. We recommend marketers build...

      • Downloads: 375
    • For Marketing Leadership Professionals

      Report:Topic Overview: Interactive Marketing Maturity

      A Guide To Forrester's Resources For Maturing Your Interactive Marketing

      As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing, and...

      • Downloads: 226
    • For Marketing Leadership Professionals

      Report:Put Distribution At The Heart Of Content Marketing

      Marketers Need A Solid Distribution Strategy To Drive A Return On Content Investments

      Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don't reach...

      • Downloads: 570
      • Rating:
    • For CIO Professionals

      Report:Quick Take: Microsoft Recognizes That It's A Mobile World After All And Buys Nokia

      But Vertical Integration Of Hardware And Software Is Just One Piece Of A Much Bigger Puzzle

      On September 3, 2013, Microsoft announced that it plans to purchase Nokia's devices-and-services business for $7.2 billion, including its agreement to license Nokia intellectual property. This...

      • Downloads: 150
    • For Application Development & Delivery Professionals

      Report:Business People Play Critical Roles On Business Technology Project Teams

      Tell Your Partners To Remove The Do Not Disturb Sign And Join The Team

      Despite the fact that organizations initiate most technology projects to meet business goals, project teams find it difficult to engage business stakeholders at the right times and in the r ight...

      • Downloads: 324
    • For eBusiness & Channel Strategy Professionals

      Report:The New And Emerging World Of B2B Commerce

      Vision: The B2B eCommerce Playbook

      Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B...

      • Downloads: 295
    • For Customer Experience Professionals

      Report:How Companies Raised Their Customer Experience Index Scores, 2011

      To understand how companies drive customer experience improvement, Forrester spoke to leaders at brands having Customer Experience Index (CxPi) scores that went up appreciably in 2011. We uncovered a...

      • Downloads: 1393