Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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3651 results in Reports

    • For Sourcing & Vendor Management Professionals

      Report:SAP Services Market Overview

      Navigating A Crowded SAP Partner Landscape In The Digital Era

      Today's SAP solutions extend far beyond systems of record that manage financials and supply chain processes. Through mobility, analytics, cloud, social, and ecosystem solutions, the SAP platform has...

      • Downloads: 390
    • For Sourcing & Vendor Management Professionals

      Report:Offshore Vendor Snapshots

      Profiles Of iGate, MphasiS, Syntel, And Tech Mahindra

      Continuing Forrester's coverage of Indian outsourcers, this report puts the spotlight on the bottom half of the top 10 Indian outsourcers. These vendors are able to offer best-of-breed services in...

      • Downloads: 213
    • For Enterprise Architecture Professionals

      Report:Smart Process Apps — One Year Later

      About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

      • Downloads: 337
    • For Application Development & Delivery Professionals

      Report:Banking Industry Architecture Network Delivers On Semantic Business Services Specifications

      The BIAN Revisited Series: Part 1

      The Banking Industry Architecture Network (BIAN), a nonprofit organization, has been working on semantic specifications of business services for the banking industry for a couple of years. Just...

      • Downloads: 151
    • For Infrastructure & Operations Professionals

      Report:The CCI Market Is Poised For Growth

      Benchmarks: The Communications And Collaboration Infrastructure Playbook

      This report provides IT infrastructure and operations (I&O) professionals with strategic benchmarks to compare their communications and collaboration infrastructure budgets, priorities, motivations,...

      • Downloads: 138
    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: Product Information Management (PIM), Q2 2014

      Hybris (An SAP Company), IBM, Informatica, Riversand, And Stibo Systems Lead The Pack, With A Robust Set Of Midmarket Players Close Behind

      In Forrester's 19-criteria evaluation of product information management (PIM) vendors, we identified the 10 most significant providers in the category — ADAM Software, Agility Multichannel,...

      • Downloads: 270
    • For CIO Professionals

      Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

      "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

      • Downloads: 183
    • For Customer Experience Professionals

      Report:The Business Impact Of Customer Experience, 2013

      Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and loyalty. We built three simple models to estimate the impact customer experience...

      • Downloads: 1331
    • For Application Development & Delivery Professionals

      Report:Energize Your Developers With A Hackathon

      What Enterprise Dev Leaders Need To Know About Hackathons

      The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

      • Downloads: 213
    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: Tech Services In Indonesia, 2014

      The Market Is Booming But Lacks Scale And Maturity

      Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

      • Downloads: 121
    • For Marketing Leadership Professionals

      Report:Accelerate Your Social Maturity

      Assessment: The Social Marketing Playbook

      Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

      • Downloads: 2225
    • For Sourcing & Vendor Management Professionals

      Report:Cutting SVM's Gordian Knot Of Process Responsibilities

      Processes: The SVM Practice Playbook

      Many sourcing and vendor management (SVM) clients struggle to define the core process responsibilities of their job — and that's no surprise given the number of activities that SVM is...

      • Downloads: 209
    • For Marketing Leadership Professionals

      Report:The Case For Google Plus

      Three Reasons Every Marketer Should Use It

      It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

      • Downloads: 262
    • For Application Development & Delivery Professionals

      Report:TechRadar™: BI Analytics, Q3 2013

      Landscape: The Business Intelligence Playbook

      Business intelligence (BI) is the No. 1 project priority for companies in 2013. Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put...

      • Downloads: 1122
    • For Security & Risk Professionals

      Report:Determine The Business Value Of An Effective Security Program — Information Security Economics 101

      Business Impact: The S&R Practice Playbook

      This report outlines Forrester's approach to helping you financially model information security. In today's seemingly never-ending cycle of new technologies, cyberthreats, and regulations, it's...

      • Downloads: 805
    • For Sourcing & Vendor Management Professionals

      Report:Rolling Out The Mobile Workplace In Europe: The Recipe For A Strategic Approach

      European IT Departments Are Serious About The "Second Wave" Of Mobile Enterprise Deployment

      Mobile enterprise deployments are gathering speed in Europe, according to Forrester's Forrsights Mobility Survey, Q2 2013. The survey shows that Europe is strongly positioned in comparison to North...

      • Downloads: 210
    • For eBusiness & Channel Strategy Professionals

      Report:Augmented Reality: Emerging Tools To Explore

      eBusiness Pros Should Evaluate The Use Of Mobile Augmented Reality To Simplify Services

      Mobile augmented reality (AR) is on the verge of becoming a powerful tool that eBusiness professionals can use to engage consumers all the way through their purchase journey. The use of augmented...

      • Downloads: 737
    • For Sourcing & Vendor Management Professionals

      Report:RFP Template For PC Refresh

      Over the past few years, SVM professionals have lived through an era of commoditization for PCs, facilitated by sourcing processes such as RFxes and online reverse auctions. In reviewing our clients'...

      • Downloads: 55
    • For CMO Professionals

      Report:The Evolved CMO In 2012

      CMOs Must Take A More Active Role In Business And Technology Strategy

      Forrester Research and Heidrick & Struggles recently conducted a global survey of nearly 200 chief marketing officers (CMOs). In this report, you will find out how these CMOs view their relationship...

      • Downloads: 711
    • For Customer Insights Professionals

      Report:Lead-To-Revenue Management Benefits Realization Plan

      This toolkit is a companion to "Plan, Don't Hope, For Lead-To-Revenue Benefits," the performance management report of the lead-to-revenue playbook. In that report, we introduced three techniques that...

      • Downloads: 13
    • For Sourcing & Vendor Management Professionals

      Report:Prepare Your Vendor Selection For The Future Of Services Sourcing

      Vendor Selection: The Services Sourcing Playbook

      Selecting the right vendor for your IT services needs is becoming increasingly important as the solutions in the IT services marketplace evolve and change and the importance of strong business...

      • Downloads: 287
    • For CIO Professionals

      Report:The DNA Of The Chief Digital Officer

      What To Look For When Hiring A Digital Leader

      While it's crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leadership...

      • Downloads: 216
    • For CIO Professionals

      Report:Debunking Two Myths About Tech Budgets

      CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

      The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

      • Downloads: 283
    • For Customer Insights Professionals

      Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

      Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

      On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

      • Downloads: 224
    • For CIO Professionals

      Report:Embark On Your Road Map To BT Leadership

      Road Map: The Business Technology Agenda Playbook

      Organizations that can manage the transition from the age of information to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and...

      • Downloads: 96