Forrester

For CIO Professionals

Report:A Fact-Based Approach To Workforce Technology Needs Assessment

An Empowered Report: Tools To Assess How Employees Use Technology

To have a fact-based conversation about what your employees need from technology, you have to ask them. Field a survey when you absolutely must have the facts without bias. For a quick and dirty...

• Downloads: 771

For CIO Professionals

Report:The HERO Index: Finding Empowered Employees

Empowered Employees Solve Customer Problems: Find Them And Help Them

Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...

• Downloads: 932

For Sourcing & Vendor Management Professionals

Report:Align Your Commercial Approach With Your Software Category Sourcing Strategy

Vision: The Strategic Software Sourcing Playbook

This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...

• Downloads: 136

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Online Video Platforms, Q1 2013

Kaltura Joins Leaders Brightcove And Ooyala In A Maturing Market

Video is integral to many consumer-facing websites, not just from traditional media providers but from brands, companies, and organizations without a history of content creation. In Forrester's...

• Downloads: 275

For Sourcing & Vendor Management Professionals

Report:Multisourcing Is The New Normal For Global Telecom Services

Multinational Clients Cite Diminishing Returns From Trying To Single-Source

Forrester regularly receives requests from IT clients about the preferred sourcing approaches of large multinational corporations (MNCs) for outsourced or managed network and telecom services. IT...

• Downloads: 459

For Security & Risk Professionals

Report:Q&A: Demystifying Cloud Security

An Empowered Report: Getting Past Cloud Security Fear Mongering

At Forrester's Security Forum 2010 in Boston, Eran Feigenbaum, director of security, Google Apps; and Archie Reed, chief technologist for cloud security at HP, joined me on stage for a keynote panel...

• Downloads: 1117

For Customer Insights Professionals

Report:Consumer Attitudes Toward Loyalty Programs Deteriorate

Landscape: The Customer Loyalty Playbook

Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward...

• Downloads: 804

For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...

• Downloads: 680
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For Customer Experience Professionals

Report:Attention Health Plans: Consumers Want Control Over Their Communications Preferences

Health plans want to engage consumers, but are their communications getting through? Consumers want control over their communications preferences, and only a third say that health plans do a good job...

• Downloads: 486

For Marketing Leadership Professionals

Report:Western European Social Media Marketing Forecast, 2012 To 2017

Growth Slows But Remains Strong Despite Legislative Uncertainty

Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

• Downloads: 115

For Customer Experience Professionals

Report:How Chief Customer Officers Orchestrate Experiences

Organization: The Customer Experience Ecosystem Playbook

Forrester collected and analyzed data about chief customer officers (CCOs) to understand who they are, where they came from, what companies appoint them, and what they do for their firms. This year,...

• Downloads: 366
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For Security & Risk Professionals

Report:Q&A: EU Privacy Regulations

As a consequence of increasing global commerce, security and risk (S&R) professionals face the complexity of navigating data privacy regulations from around the world. Forrester clients frequently...

• Downloads: 417

For Sourcing & Vendor Management Professionals

Report:Transform Your Strategic Supplier Relationships From Duels Into Duets

Performance Management: The Strategic Software Sourcing Playbook

This report describes performance management by sourcing and vendor management leaders as part of Forrester's strategic software sourcing approach. Our conversations with clients and surveys with...

• Downloads: 511
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For Marketing Leadership Professionals

Report:Digital Seniors: A Demographic Overview

North American Consumer Technographics®

Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

• Downloads: 213

For CMO Professionals

Report:The Digital Media Product Innovation Imperative

Identifying Organizational Priorities For Creating New Digital Media Experiences

The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated, many...

• Downloads: 907

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Forecast, 2010 To 2015

eCommerce Continues To Grow In Overall Importance To The Retail Landscape In Europe

European online retail sales grew by 18% from 2009 to 2010 and are expected to grow 13% in 2011. In the coming five years, the number of online buyers in Europe will grow from 157 million to 205...

• Downloads: 1971

For Security & Risk Professionals

Report:Compliance With Clouds: Caveat Emptor

Today's organizations face aggressive cost-cutting and efficiency pressures that drive businesses to consider cloud sourcing solutions. While the many properties of cloud services, such as...

• Downloads: 1207

For Sales Enablement Professionals

Report:Scoring Your Partner Program For Loyalty

Assessment: The Channel Partner Loyalty Playbook

To systematically determine how well your partner program is performing today, and set a baseline for what to improve moving forward, measuring all the significant activity you put into building...

• Downloads: 164
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For CIO Professionals

Report:WebCenter Suite Allows Oracle Applications To Embrace The Information Workplace

Oracle is not a company that leaps to mind when you think of knowledge workers — certainly, not in the way that IBM/Lotus or Microsoft might. Yet, with the emergence of the Information...

• Downloads: 220

For Marketing Leadership Professionals

Report:Western European Online Display Advertising Forecast, 2011 To 2016

Rich Media And Video Are The Future Of A Growing But Slowing Market

European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...

• Downloads: 394
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For Customer Experience Professionals

Report:Scorecard: Mobile Web Site User Experience Review 2.0

This is the working scorecard for Forrester's Mobile Web Site User Experience Review, version 2.0.

• Downloads: 28

For eBusiness & Channel Strategy Professionals

Report:How US Banking Customers Use Different Channels

The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines...

• Downloads: 1319

For Customer Experience Professionals

Report:Best Practices For Launching Site Redesigns

When companies redesign sites, users' aversion to change results in problems like spikes in call center traffic and social media backlash. That's because changes in site design force users to learn...

• Downloads: 1318
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For Enterprise Architecture Professionals

Report:Map Your Way To Your Information Strategy's Business Outcomes

Road Map: The Information Strategy And Architecture Playbook

One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

• Downloads: 354

For Marketing Leadership Professionals

Report:Remarketing Done Right

Maximize Display Effectiveness By Optimizing Your Approach

New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can...

• Downloads: 643
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