Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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622 results in Reports

  • Packaged Applications
  • For Application Development & Delivery Professionals

    Report:Market Overview: Chat Solutions For Customer Service

    Twenty Solutions For Delivering Differentiated Experiences

    Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

    • Downloads: 551
    • Rating:
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 165
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Optimize Business Processes And Govern Transformation

    Processes: The Business Applications Playbook

    Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...

    • Downloads: 427
  • For Application Development & Delivery Professionals

    Report:Retool Your Retail Applications To Thrive On Digital Disruption

    Use Advanced Merchandising And Planning To Steer A New Course

    Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty. But most...

    • Downloads: 298
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Bank Secure Website Rankings

    Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features

    This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...

    • Downloads: 235
  • For Security & Risk Professionals

    Report:SAS 70 Out, New Service Organization Control Reports In

    Security And Risk Professionals Must Prepare To Phase Out SAS 70 Today

    Developed by the American Institute of CPAs (AICPA), the Statements on Auditing Standards 70 (SAS 70) has been around since 1992. When the Sarbanes-Oxley Act (SOX) of 2002 passed, SAS 70 gained new...

    • Downloads: 459
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    Future Look: The Human Resource Management Playbook

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process optimization...

    • Downloads: 783
    • Rating:
  • For CIO Professionals

    Report:The Canadian Tech Market 2013 To 2014

    Sluggish Canadian Tech Market Will Accelerate In 2014

    Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

    • Downloads: 214
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark: European Consumer Electronics Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

    Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

    • Downloads: 327
  • For Application Development & Delivery Professionals

    Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

    New Flexible Business Models Cannibalize Traditional Software Markets

    Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

    • Downloads: 429
  • For Security & Risk Professionals

    Report:The 15 Most Important Questions To Ask Your Cloud Identity And Access Management Provider

    During the past three years, cloud-based identity and access management (IAM) solutions have become a viable and cost-effective alternative to on-premises, commercial off-the-shelf (COTS), or...

    • Downloads: 482
    • Comments: 4
    • Rating:
  • For Marketing Leadership Professionals

    Report:Select Partners Who Support Your Goals

    Tools And Technology: The Digital Media Buying Playbook

    The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...

    • Downloads: 326
  • For Sourcing & Vendor Management Professionals

    Report:A Buyer's Guide To Invoice-To-Pay Solutions

    Twelve Invoice-To-Pay Technologies And Where They Fit In Forrester's Road Map To Accounts Payable Invoice Processing Excellence

    Procurement and finance managers struggling with inefficient invoice-to-pay (I2P) processes are often confused by the plethora of diverse technology products and services that are available today,...

    • Downloads: 643
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Brief: What VMS Customers Can Teach You About Effective Workforce Management

    Billions Of Dollars Go Through VMS Systems, Making Effective Implementation Important

    Vendor management systems (VMS) have become a critical part of operating a flexible contingent labor strategy. These tools, which give customers an automated process for hiring and managing...

    • Downloads: 49
  • For Application Development & Delivery Professionals

    Report:Connect The Dots Between Customer Self-Service And Contact Centers

    Capturing Interaction Data From Multiple Self-Service Touchpoints To Increase Revenue And Effectiveness And Cut Costs

    As self-service systems of engagement channels such as mobile, the Web, and interactive voice response (IVR) peel off an increasing number of straightforward customer service requests, the tougher...

    • Downloads: 266
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Assess Your Readiness For Application Strategy Transformation

    Assessment: The Business Applications Playbook

    This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....

    • Downloads: 308
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Metrics: The Business Process Management Playbook

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieving...

    • Downloads: 479
    • Rating:
  • For Security & Risk Professionals

    Report:Understanding Simple Cloud Identity Management

    With The SCIM Specifications, User Provisioning Goes "Zero Trust"

    Business owners are jumping on SaaS services to get quicker wins, and CIOs are finding these services attractive for cutting costs as well. Since it's relatively quick and easy to hook up these...

    • Downloads: 813
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global Workplace Services, Q1 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 458
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Software Contract Negotiation

    Processes: The Strategic Software Sourcing Playbook

    This report describes best practices for the negotiation process, in the context of Forrester's strategic software sourcing approach. We get many inquiry calls from sourcing and vendor management...

    • Downloads: 384
    • Rating:
  • For CMO Professionals

    Report:Start To Build Your Ultimate Customer Relationship

    Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

    Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com,...

    • Downloads: 332
  • For Application Development & Delivery Professionals

    Report:Key Building Blocks For Financial Risk Management In Banking

    Support Regulatory Compliance With Targeted Or Broad And Rich Risk Management Solutions

    Supervisory regulation has been a key topic for financial services firms for decades. However, it moved to center stage during the 2008 financial crisis, and Forrester surveys show that coping with...

    • Downloads: 155
  • For CIO Professionals

    Report:Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

    • Downloads: 560
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Select The Best HRM Solutions Using An Accelerated Approach

    Tools And Technology: The Human Resource Management Playbook

    This report, a component of Forrester's human resource management (HRM) playbook, provides a framework for selecting and acquiring HRM software and related services. The widespread adoption of...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Contact Center Solutions For Customer Service, Q2 2013

    Landscape: The Contact Centers For Customer Service Playbook

    Locking in customer loyalty via deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead. But navigating the...

    • Downloads: 677
    • Rating: