Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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572 results in Reports

  • Packaged Solutions
  • For Application Development & Delivery Professionals

    Report:Banking IT In 2023 Updated

    Banking IT In 2023 Becomes Banking IT Today As Well As Banking IT In 2026

    Application development and delivery teams in financial services must design and select future-proof, forward-looking business applications capable of coping with future business scenarios. To...

    • Downloads: 1407
  • For Application Development & Delivery Professionals

    Report:Rightsource Your Business Applications Using An Agile Software Selection Approach

    Tools And Technology: The Business Applications Playbook

    This report, a component of Forrester's business applications playbook, provides a framework for selecting and acquiring business applications software and related services. Disruptive technologies...

    • Downloads: 473
  • For CIO Professionals

    Report:Market Overview: Google Apps Implementation Partner Ecosystem

    Google's Nimble, Cloud-First Partners Usher Clients Into Deeper Engagement With Google's Enterprise Offerings

    As enterprises implement Google Apps for Business, CIOs need assistance leading their organizations on the journey into the world of cloud services and cloud-supported devices. Google built a vibrant...

    • Downloads: 233
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1072
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2012

    Market Heat Returns After A Prolonged Cooldown

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

    • Downloads: 432
  • For CIO Professionals

    Report:Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

    • Downloads: 574
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 773
  • For CIO Professionals

    Report:Tech Vendor Outlook For The US In 2012 To 2013

    Software And IT Consulting Services Have The Best Prospects

    The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster in...

    • Downloads: 1005
  • For Sourcing & Vendor Management Professionals

    Report:Wipro Consulting Services: Can Wipro Finally Crack The Code?

    Today, business transformation is often, at its core, about technology transformation. At the very least, business transformation is always technology-enabled, which raises important questions about...

    • Downloads: 448
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Content Management, Q4 2011

    EMC, IBM, OpenText, And Oracle Lead, With Microsoft Close Behind

    In Forrester's 66-criteria evaluation of enterprise content management (ECM) vendors, we found that EMC, IBM, OpenText, and Oracle lead the pack because of their abilities to address all four...

    • Downloads: 3342
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 212
  • For CIO Professionals

    Report:Debunking Two Myths About Tech Budgets

    CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

    The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

    • Downloads: 280
  • For Security & Risk Professionals

    Report:The Forrester Wave™: IT Governance, Risk, And Compliance Platforms, Q4 2011

    RSA Archer, Agiliance, Rsam, Symantec, and Modulo Are All Leaders For Very Different Reasons

    IT governance, risk, and compliance (GRC) vendors continue to show strong technical and strategic advances, while the market itself still struggles to define its direction. A small set of vendors...

    • Downloads: 1349
  • For Infrastructure & Operations Professionals

    Report:Planning Road Map: Adopting ITIL

    ITIL is now in many ways bigger than its "master" — IT service management. From its origins in the UK government, its use has grown rapidly in the last decade and ITIL continues to dominate...

    • Downloads: 944
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Dynamic Telecoms And Mobility Services Landscape

    Landscape: The Telecommunications And Mobility Sourcing Playbook

    The enterprise telecommunications and mobility (T&M) services landscape is complex and can be confusing for sourcing and vendor management executives. It also is highly dynamic, evolving quickly...

    • Downloads: 362
  • For Customer Experience Professionals

    Report:Better Customer Experience Correlates To Higher Net Promoter Scores

    Credit Card Companies And Wireless Service Providers Benefit From Higher Net Promoter Scores Through Better Customer Experience

    Net Promoter Score (NPS) is a wildly popular tool for assessing customers' likelihood to recommend a company's product or service. As valuable as NPS can be, by itself, the "one number you need to...

    • Downloads: 790
  • For CIO Professionals

    Report:Best Practices For Optimizing Your Migration To A Cloud Collaboration Solution

    Lessons For CIOs Learned From Google Apps And Microsoft Office 365 Customers

    Many organizations are looking to move their on-premises collaboration tool sets into Google Apps or Microsoft Office 365 to take advantage of the benefits of the cloud. However, many technology...

    • Downloads: 334
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Strategies Of The Leading Global IT Infrastructure Outsourcing Providers

    During the past two years, the initial exploratory interest by enterprise customers in cloud services has shifted toward more aggressive implementation plans, and the strategies of the global IT...

    • Downloads: 2167
  • For Application Development & Delivery Professionals

    Report:Case Study: Santander Consumer USA Wins With A Smart Mobile CRM Implementation Strategy

    What happens when your sales reps blindly make decisions without having the right customer contact information and transaction data at their fingertips to guide them? Santander Consumer USA, a...

    • Downloads: 350
  • For Application Development & Delivery Professionals

    Report:Define Your Customer Relationship Management Plan

    Strategic Plan: The CRM Playbook

    To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you must make sure that that you keep a laser focus on creating business value. Sound planning...

    • Downloads: 576
  • For eBusiness & Channel Strategy Professionals

    Report:Banks Should Use ATMs To Boost Sales

    Leverage CRM, Better ATM Display, And Integration With Mobiles

    The recent advent of online and mobile banking has attracted plenty of attention. The humble automated teller machine (ATM), on the other hand, has mostly escaped the spotlight. Yet the ATM remains...

    • Downloads: 224
  • For Enterprise Architecture Professionals

    Report:The Strategic Language Of Transformation Unlocks The Power Of BPM, Part 2

    Business process pros need to engage their business colleagues throughout business process management (BPM) projects; flow diagrams alone are not good enough. By understanding and adopting the...

    • Downloads: 639
  • For Customer Experience Professionals

    Report:The Forrester Wave™: EFM Satisfaction And Loyalty Solutions, Q3 2011

    Medallia And MarketTools Lead With Strong Performers Close Behind

    In Forrester's 76-criteria evaluation of enterprise feedback management (EFM) satisfaction and loyalty solutions, we found that Medallia and MarketTools led the pack with comprehensive software...

    • Downloads: 940
  • For eBusiness & Channel Strategy Professionals

    Report:2014 European Online Banking Functionality Benchmark

    mBank Offers The Most Extensive Secure Site Functionality

    Digital teams at banks should continuously evaluate their secure websites to look for improvements to online banking content and functionality. These teams want to know how their online banking...

    • Downloads: 133
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Enterprise Cloud Identity And Access Management, Q3 2012

    Six Vendors That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of cloud identity and access management (IAM) vendors, we identified the six most significant solution providers in this category — Covisint, Lighthouse...

    • Downloads: 1560