Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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561 results in Reports

  • Packaged Solutions
  • For Application Development & Delivery Professionals

    Report:Big Data In Banking: It's Time To Act

    Compete In The Age Of The Customer By Making Use Of All The Available Data

    Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

    • Downloads: 503
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Dynamic Telecoms And Mobility Services Landscape

    Landscape: The Telecommunications And Mobility Sourcing Playbook

    The enterprise telecommunications and mobility (T&M) services landscape is complex and can be confusing for sourcing and vendor management executives. It also is highly dynamic, evolving quickly...

    • Downloads: 370
  • For eBusiness & Channel Strategy Professionals

    Report:Five Essential eBusiness Criteria For A Successful Virtual Agent Vendor Selection

    Virtual agent technology has continued to become more sophisticated, elevating this self-service tool from the antiquated limits of keyword search to an experience that offers conversational,...

    • Downloads: 435
  • For CMO Professionals

    Report:Start To Build Your Ultimate Customer Relationship

    Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

    Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com,...

    • Downloads: 388
  • For Sales Enablement Professionals

    Report:The Importance Of True International Marketing Content

    Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

    • Downloads: 73
  • For Application Development & Delivery Professionals

    Report:Forrester's CRM Risk Evaluation Self-Assessment Tool

    Use Forrester's CRM Risk Assessment Framework to anticipate and remediate problems and risks that can trip up CRM initiatives.

    • Downloads: 52
  • For Infrastructure & Operations Professionals

    Report:This Isn't Your Grandfather's Service Desk

    How To Transform Your Service Desk To A Customer-Experience-Focused Organization

    While the service desk remains the primary point of contact for business customers with issues, questions, and challenges related to their hardware and software, the traditional metrics focus on...

    • Downloads: 323
  • For CIO Professionals

    Report:Market Overview: Hosted Collaboration Services Providers

    Alternatives To Google Apps And Microsoft Office 365 Emerge

    Sixty-five percent of IT leaders Forrester recently surveyed said they are interested in or already using software-as-a-service (SaaS) for some portion of their collaboration technology portfolio....

    • Downloads: 411
  • For Sourcing & Vendor Management Professionals

    Report:Oracle Is Buffeted By Headwinds — Are You Prepared?

    New Headwinds For Oracle May Present Negotiation Opportunity For Software Buyers

    As Larry Ellison's Oracle sailing team just won the 2013 America's Cup, it seemed timely to revisit the positioning of Oracle — the company — as it faces sea changes in the software...

    • Downloads: 183
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SOA Application Gateways, Q4 2011

    Layer 7, Vordel, IBM, and Forum Systems Lead, With Intel Close Behind

    In Forrester's 45-criteria evaluation of service-oriented architecture (SOA) application gateway vendors, we found that Layer 7 Technologies (Layer 7), Vordel, IBM, and Forum Systems lead the pack...

    • Downloads: 1038
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Learning And Talent Development, Q1 2013

    The Nine Providers That Matter Most And How They Stack Up

    Learning and talent development are closely aligned in the best talent vendor offerings. This area of human resource management (HRM) is fast-growing and innovative in its use of social, cloud, and...

    • Downloads: 1208
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets And Priorities In 2014

    CIOs Begin Supporting The Shift To The Age Of The Customer

    Setting, adjusting, and managing technology budgets is a challenge even in good years — and few CIOs would argue that there are many good years anymore! Even in growth times, CIOs face pressure...

    • Downloads: 164
  • For CIO Professionals

    Report:The Process-Driven Business Of 2020

    Why And How To Shift From Incremental Improvement To Transformation

    Business executives expect the CIO to help continuously improve processes by implementing major software suites, developing new apps, or enhancing existing processes. Spurred by the great recession,...

    • Downloads: 2125
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Integrated SOA Governance, Q1 2012

    Software AG, Progress Software, IBM, And SOA Software Lead; Oracle, WSO2, And Tibco Software Have Strong Solutions

    In Forrester's 121-criteria evaluation of integrated service-oriented architecture (SOA) governance vendors, we found that Software AG, Progress Software (Progress), IBM, and SOA Software lead the...

    • Downloads: 1102
  • For CIO Professionals

    Report:Forrsights: European Companies Start To Embrace New Systems Of Engagement

    Our Software Decision-Maker Survey Shows A Shift In Emphasis From Systems Of Records To Systems Of Engagement

    During November 2011 and December 2011, Forrester surveyed 676 software decision-makers across Germany, France, and the UK to determine their spending priorities around software. With new systems of...

    • Downloads: 247
  • For Sourcing & Vendor Management Professionals

    Report:Measure Your Software Sourcing Maturity To Identify Improvement Priorities

    Assessment: The Strategic Software Sourcing Playbook

    Does your organization already practice strategic software sourcing, or is it still relying on reactive procurement? This report explains how to assess your software sourcing team's current state so...

    • Downloads: 218
  • For Application Development & Delivery Professionals

    Report:Case Study: Learning The Difference Between Good And Bad Governance

    How A European Bank Deployed BPM Governance To Support The Renewal Of Its Core Banking System

    Business executives at a European universal bank learned valuable lessons from its experiences implementing both good and bad operational governance during the renewal of its core banking processes...

    • Downloads: 569
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For An IBM Software Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    IBM has been a major player in the software industry for decades. However, instead of simplifying its pricing and licensing over the years, IBM has become more complex as its product portfolio has...

    • Downloads: 310
  • For Infrastructure & Operations Professionals

    Report:Case Study: Commonwealth Bank Of Australia Gets Service-Oriented Via Cloud Computing

    Transforms IT From Cost Center To Innovation Center By Leveraging Cloud And Policy-Based Orchestration

    Facing rising IT infrastructure costs, inflexible vendor contracts, and labor-intensive processes, Commonwealth Bank of Australia (CBA) undertook a massive IT transformation over the last five years....

    • Downloads: 475
  • For CIO Professionals

    Report:Cloud Brokers Become Change Agents

    Understanding The Cloud Broker Opportunity

    The rapid innovation of technology and business models spurred by cloud computing provides CIOs, as well as external providers, with a unique opportunity to redefine their relationships with the...

    • Downloads: 698
  • For Application Development & Delivery Professionals

    Report:Mitigate CRM Risks By Using Sound Deployment Practices

    Processes: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology projects. Customer...

    • Downloads: 286
  • For eBusiness & Channel Strategy Professionals

    Report:Online Customer Service Functionality Benchmark: US Airlines

    The Best And Worst Of Online Customer Service Among The Top Four US Airlines

    Forrester evaluated the online customer service offerings of the four largest US airlines: Delta Air Lines, United Airlines, Southwest Airlines, and American Airlines. Our analysis uncovered a few...

    • Downloads: 583
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Cloud-Hosted Mobile Device Management Solutions And Managed Services

    Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely

    To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

    • Downloads: 2203
  • For Application Development & Delivery Professionals

    Report:The 10 Most Important Technology Trends In Business Application Architecture Today

    Understand These Trends To Shape Your Application Strategy

    This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

    • Downloads: 1117
  • For Application Development & Delivery Professionals

    Report:Update Your Application Development Sourcing Strategy To Drive Innovation And Differentiation

    In 2009, the technology industry entered a new cycle of technology innovation and growth, powering a multiyear period of technology investment predicted to last through 2016: the business technology...

    • Downloads: 919