Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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788 results in Reports

  • Packaged Applications
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Wells Fargo Proves The Business Case For Online Chat

    Wells Fargo's Second Attempt At Online Chat Finds Incremental Success

    Wells Fargo was a pioneer in the use of online chat in 2002. While that initial move into live help met with mixed results, the desire on the team's part to inject human assistance into the process...

    • Downloads: 940
  • For CIO Professionals

    Report:Brass Tacks SaaS Realities And Possibilities

    This document offers a brief overview of software-as-a-service (SaaS) in Asia for vendor strategists. Key conclusions regarding SaaS in 2009, along with predictions for SaaS in 2010, are offered.

    • Downloads: 8
  • For Enterprise Architecture Professionals

    Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

    These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

    • Downloads: 42
  • For Sourcing & Vendor Management Professionals

    Report:Asset-Based IT Services Shift Service Vendors' Operating Models

    Four Crucial Steps To Succeed With Asset-Based IT Services Offerings

    Forrrester has previously described why the move to software asset-based offerings has been slow to date and what steps service vendors are increasingly taking in order to successfully grow their...

    • Downloads: 282
    • Rating:
  • For CIO Professionals

    Report:Public Sector IT Opportunity: Philippines

    This document provides a comprehensive background of public sector dynamics in the Philippines in order to enable vendor strategists to address market opportunities more successfully. Particular...

    • Downloads: 12
  • For Enterprise Architecture Professionals

    Report:Stuck In Cement: When Packaged Apps Create Barriers To Innovation

    Functional and industry-specific on-premises packaged apps aligned with organizational silos have worked well for well-defined, highly structured processes where volume, scale, and straight-through...

    • Downloads: 485
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:PRC IT Services Report: 2010

    This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

    • Downloads: 27
  • For eBusiness & Channel Strategy Professionals

    Report:Collaborative Advice

    Using Digital Touchpoints To Enhance Advisor-Client Relationships

    In the past, financial advisors and agents typically didn't involve clients in the advice generation process. They worked their magic behind the scenes and then presented clients with the final...

    • Downloads: 340
  • For Sourcing & Vendor Management Professionals

    Report:2011 ASEAN IT Services Report

    This document provides an overview of IT services within the ASEAN countries of Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam for vendor strategists. The report discusses market...

    • Downloads: 56
  • For Infrastructure & Operations Professionals

    Report:Ten Considerations For Voice Portal Upgrades

    Develop Your Priorities Before Making An IVR Vendor Selection

    Infrastructure decision-makers who plan to upgrade their interactive voice response (IVR) system should consider changes in customers' expectations, technology improvements, and cost models before...

    • Downloads: 315
  • For Security & Risk Professionals

    Report:Message Archiving: Market Trends And Enterprise Expectations

    Q1 2011 Global Message Archiving Online Survey

    A combination of eDiscovery needs, IT objectives, and regulatory requirements continues to drive strong message archiving adoption. The mature message archiving market, however, is in a clear...

    • Downloads: 500
  • For CIO Professionals

    Report:Cloud Computing And Business Partners: Fact and Fiction

    This documents provides vendor strategists with an analysis of facts and fiction of cloud computing and IT business partners. It highlights data on adoption, areas of implementation, and main...

    • Downloads: 25
  • For CIO Professionals

    Report:Public Sector IT Opportunity: Philippines Data Tables

    These are the data tables for the report "Public Sector IT Opportunity: Philippines." The report provides a comprehensive background of public sector dynamics in the Philippines in order to enable...

    • Downloads: 4
  • For CIO Professionals

    Report:US Tech Market Outlook Dims For 2012 To 2013

    US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

    This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

    • Downloads: 560
  • For Application Development & Delivery Professionals

    Report:Zero In On CRM HEROes: The Role of Social Network Analysis

    An Empowered Report: Part 2

    A customer relationship management (CRM) highly empowered and resourceful operative (HERO) is anyone who takes the initiative to apply technologies creatively within business processes to make the...

    • Downloads: 970
  • For CIO Professionals

    Report:Turkey Public Sector Market Analysis

    This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

    • Downloads: 34
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Evaluating Microsoft's Software Assurance

    Are You Making The Most Of The Benefits On Offer?

    Whether acquired via the Microsoft Select Plus agreement or Enterprise Agreement (EA), many organizations have signed up to the Microsoft Software Assurance (SA) program, but time and again we find...

    • Downloads: 97
  • For Marketing Leadership Professionals

    Report:Getting Product Ideas Past Stage One

    Why The Validation Process Is Critical To Product Strategy Success

    "Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

    • Downloads: 473
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:ANZ IT Services Report: 2010

    This document provides market size estimates for 2010 in Australia and New Zealand, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

    • Downloads: 35
  • For Infrastructure & Operations Professionals

    Report:Storage Choices For Virtual Server Environments, Q1 2011

    Single-Source Your Storage Vendor And Explore NFS As The Storage Protocol To Support Growing Virtual Server Environments

    Virtual server technology is a unifying technology in IT infrastructure around the world. As maturity increases, more critical production applications are being deployed virtually, raising the stakes...

    • Downloads: 824
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Trends 2011: HRM Processes And Applications Move Ahead Despite Mixed Employment Outlook

    Human resource management (HRM) processes and applications remain vital for organizations to enhance talent retention and workforce productivity; yet, Forrester survey data indicates the level of IT...

    • Downloads: 725
  • For CIO Professionals

    Report:It's Time To Break Up With Your Custom-Coded WCM

    It's hard to believe, but some enterprises still use custom-coded Web content management (WCM) solutions. However, consumer demands have forced firms to shift from just managing and publishing Web...

    • Downloads: 468
  • For CIO Professionals

    Report:Smart City Leaders Need Better Governance Tools

    Smart City Governance Brings New Opportunities For Tech Providers

    Interest in smart cities has taken off like wildfire. Cities of all sizes navigate the challenge — growing demand for new constituent services within increasingly constrained budgets —...

    • Downloads: 664
    • Rating:
  • For CIO Professionals

    Report:Market Update: Office Productivity Alternatives

    Adoption Is Low But Market Impact Is High As Buyers Consider Alternatives

    At home and at work, people overwhelmingly use Microsoft Office. Yet content and collaboration (C&C) pros continue to ask Forrester questions about office alternatives. So we recently surveyed 150 IT...

    • Downloads: 467
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Process Automation, Q3 2011

    Embrace IT Process Automation Technology As Your Foundation To Industrial IT

    The tasks of the IT infrastructure and operations (I&O) professional have become increasingly complex and susceptible to human error. This is a direct consequence of the sheer volume and diversity of...

    • Downloads: 964
 
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