Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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285 results in Reports

  • Marketing Methods
  • For Marketing Leadership Professionals

    Report:Build Your Content Brand By Delivering Customer Value

    Vision: The Content Marketing Playbook

    To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around...

    • Downloads: 439
  • For CMO Professionals

    Report:Big-Box Retailers Must Be Trusted And Essential To Build Their Brand

    Technographics® TRUE Brand Compass: Big-Box Retail

    Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all consumer industries now have a steeper hill to climb to earn brand preference, referral,...

    • Downloads: 250
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Loyalty Program Service Providers, Q4 2013

    The Eight Providers That Matter Most And How They Stack Up

    Forrester identified the eight most significant customer loyalty service providers — Aimia, Brierley+Partners, Connexions Loyalty, Epsilon, Kobie Marketing, Bond Brand Loyalty (formerly Maritz...

    • Downloads: 579
  • For Marketing Leadership Professionals

    Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

    A European Perspective On Mobile Bar Codes

    You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

    • Downloads: 246
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Mobile Banking Functionality Benchmark

    Chase And U.S. Bank Top Our Review Of US Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the five largest retail banks in the US across more than 35 criteria. The banks have...

    • Downloads: 342
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • For Marketing Leadership Professionals

      Report:Predictions 2014: Marketing Leaders Put Insights To Use

      Big Data Makes Way For Smart Data Across Social, Mobile, And Media

      Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

      • Downloads: 834
    • For eBusiness & Channel Strategy Professionals

      Report:Engage Investors With Game Mechanics

      Competition, Rewards Motivate Wealth Management Clients

      Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and...

      • Downloads: 70
    • For Marketing Leadership Professionals

      Report:Seven Steps To A Needs-Based Marketing Strategy

      Now more than ever, brands are able to achieve their marketing objectives through new technologies and touchpoints. This constant stream of technology is both a blessing and a curse for strategy...

      • Downloads: 405
    • For Customer Insights Professionals

      Report:Lead-To-Revenue Management Planning And Governance Assessment Tool

      This assessment tool scores lead-to-revenue management and governance initiatives in six categories: scoring approach, vision, strategy and governance, planning, organization, and use of technology.

      • Downloads: 40
    • For Customer Insights Professionals

      Report:The Lead-Nurturing Payoff For The Tech Industry

      Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance

      Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program...

      • Downloads: 667
    • For Customer Insights Professionals

      Report:Lead-To-Revenue Management Benefits Register

      This provisional lead-to-revenue benefits register is a companion toolkit to "Plan, Don't Hope, For Lead-To-Revenue Benefits," the performance management report of the lead-to-revenue playbook. The...

      • Downloads: 16
    • For Sales Enablement Professionals

      Report:B2B Marketing Tactics: Learning From Other Verticals

      In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

      • Downloads: 435
    • For Marketing Leadership Professionals

      Report:Put Distribution At The Heart Of Content Marketing

      Marketers Need A Solid Distribution Strategy To Drive A Return On Content Investments

      Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don't reach...

      • Downloads: 666
    • For eBusiness & Channel Strategy Professionals

      Report:2013 US Mobile Banking Functionality Rankings

      Forrester Evaluates The Four Largest Banks' Retail Mobile Offerings

      With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that detail...

      • Downloads: 639
    • For Customer Insights Professionals

      Report:Navigate The Complex Customer Loyalty Ecosystem

      Tools And Technology: The Customer Loyalty Playbook

      Are you among the many customer insights professionals trying to boost your customers' loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of customer...

      • Downloads: 2488
    • For Customer Insights Professionals

      Report:The New Physics Of Lead-To-Revenue Management

      Vision: The Lead-To-Revenue Playbook

      The need to calibrate marketing spend to revenue generation was the seminal driver of lead-to-revenue management (L2RM). But savvy B2B marketing leaders are going beyond revenue performance...

      • Downloads: 604
    • For Marketing Leadership Professionals

      Report:The Path To Mobile Marketing Mastery

      Executive Overview: The Mobile Marketing Playbook

      Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of what Forrester calls always addressable customers —...

      • Downloads: 544
    • For Customer Insights Professionals

      Report:Metrics That Matter In L2RM Assessment Tool: Measurement And Performance

      This assessment tool enables you to score various lead-to-revenue management performance and marketing metrics.

      • Downloads: 30
    • For Sales Enablement Professionals

      Report:European B2B Marketers Will Invest In Automation In 2013

      Local Vendors Continue To Innovate

      Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

      • Downloads: 254
    • For Customer Insights Professionals

      Report:Lead-To-Revenue Management Tactics And Execution Assessment Tool

      This tool helps to assess lead-to-revenue management tactics and execution in various categories, including inbound and outbound attraction campaigns, lead capture and origination, lead nurturing,...

      • Downloads: 45
    • For Marketing Leadership Professionals

      Report:Tech Marketers' 2012 Investment Plans

      Money Shifts To Operations In the Tech Marketing Flywheel

      Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

      • Downloads: 445
    • For Marketing Leadership Professionals

      Report:Mobile Marketing Metrics Best Practices

      Navigating The Splintered Landscape Of Mobile Analytics

      Like with social media before it, marketers are struggling to demonstrate mobile's return on investment (ROI). Many brands are beginning to develop a mobile marketing strategy but their priorities...

      • Downloads: 1067
    • For CIO Professionals

      Report:Trends 2014: Indian CMOs' Technology Spending Plans

      CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

      Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

      • Downloads: 89
    • For Marketing Leadership Professionals

      Report:Delivering Brand Engagement With Short-Form Social Videos

      Video-Sharing Platforms Such As Vine Can Deliver For Marketers — As Long As They Focus On Utility, Discovery, And Sharing

      Emerging short-form social video platforms, such as Instagram and Vine, have a combined global reach closing in on 200 million users and growing quickly. For marketers, the short-form videos shared...

      • Downloads: 397