Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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106 results in Reports

  • Public Sector
  • For CIO Professionals

    Report:At Last, A Tech Market Recovery In Europe

    Modest Growth Of 2.3% For 2014

    The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

    • Downloads: 107
  • For CIO Professionals

    Report:Improve Business Outcomes With Adaptive Intelligence

    Making Business Intelligence A Collaborative Process Leads To Greater Insights, Security, And Efficiency

    Enterprise execs who seek to understand their customers, market, and competitive landscape can't afford to limit their insights to the data they generate. Nor can they hope to gain sufficient insight...

    • Downloads: 445
  • For eBusiness & Channel Strategy Professionals

    Report:Why The EU ePrivacy Law Will Not Kill eCommerce

    Privacy Laws Force Rich Dialogue With Customers

    In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

    • Downloads: 221
  • For Marketing Leadership Professionals

    Report:Case Study: YouTube Adapts Its Product Strategy For Education

    Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

    • Downloads: 379
  • For CIO Professionals

    Report:US Tech Market Outlook For 2012

    Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

    The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

    • Downloads: 1185
  • For Sales Enablement Professionals

    Report:Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways....

    • Downloads: 13
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Wearables Journey

    How Wearable Computing Will Improve Your Business

    There's no doubt about it: The wearables market is suffering from a hype bubble. But consider that the Internet itself suffered from a hype bubble circa 1999, and yet the Internet turned out to be...

    • Downloads: 532
  • For CIO Professionals

    Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

    • Downloads: 170
  • For Enterprise Architecture Professionals

    Report:Federal IT Cost Reduction Efforts Will Require Process Change To Succeed

    In an attempt to control IT costs, the US federal government is establishing mandates that are forcing deep and massive technology change. With data center consolidation and cloud migrations entering...

    • Downloads: 361
  • For Security & Risk Professionals

    Report:Defend Your Business From The Mutating Threat Landscape

    Business Case: The Security Architecture And Operations Playbook

    We may look back on 2011 and 2012 as the golden age of hacking. In 2011, we saw well-publicized and devastating attacks such as the one that brought down the Sony PlayStation Network (PSN). In 2012,...

    • Downloads: 1012
  • For CIO Professionals

    Report:Mapping The Connected World

    Software Control Of The Physical World Will Change Your Business

    A technology revolution is brewing that uses sensors, networks, and analytics software to connect physical objects and infrastructure to computing systems, providing an unprecedented view into the...

    • Downloads: 923
  • For Enterprise Architecture Professionals

    Report:Focus On Customers And Business Architecture For Greater Business Process Maturity

    Results From The Forrester/IQPC Survey Of Business Process Pros

    Over the past decade, business process transformation and continuous improvement initiatives have gained strategic traction. Despite C-suite attention, most organizations still fall relatively low on...

    • Downloads: 846
  • For CIO Professionals

    Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

    • Downloads: 368
  • For Infrastructure & Operations Professionals

    Report:India Embarks On An Ambitious Government Cloud Journey

    The Indian Government Must Be Aware Of The Opportunities And Challenges That Await

    In the first quarter of 2014, the federal government of India expects to start the trial run of its Meghraj government cloud (g-cloud), which will offer infrastructure, platform, software, and...

    • Downloads: 94
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 101
  • For Customer Experience Professionals

    Report:Quick Take: Obama's Proposed FY15 Budget Pushes For Improved Customer Experience

    President Obama's fiscal-year 2015 (FY15) budget proposal features customer experience like never before, setting up some federal agencies for windfalls that will help them improve experiences for...

    • Downloads: 86
  • For Infrastructure & Operations Professionals

    Report:Case Study: Loyola Marymount University Embraces ITSM To Improve Service

    For Loyola Marymount University's (LMU's) Information Technology Services (ITS), underdeveloped process, limited communication and transparency, as well as outdated tools and a siloed organization,...

    • Downloads: 170
  • For Infrastructure & Operations Professionals

    Report:Holography: The Future Of 3D Projection

    Infrastructure Augmentation Will Ensure Project Success

    Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

    • Downloads: 59
  • For Customer Experience Professionals

    Report:Case Study: How American Cancer Society Used Measurement To Optimize Customer Experience

    The Evolution Of An Outcome-Driven CX Measurement Program

    The American Cancer Society (ACS) is the most comprehensive organization fighting cancer in the US. Every year, ACS touches millions of people who are invested in the fight against cancer. However,...

    • Downloads: 123
  • For CIO Professionals

    Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

    Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

    During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

    • Downloads: 627
  • For CIO Professionals

    Report:Tech Vendor Outlook For The US In 2012 To 2013

    Software And IT Consulting Services Have The Best Prospects

    The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster in...

    • Downloads: 1005
  • For CIO Professionals

    Report:US Tech Market Outlook Dims For 2012 To 2013

    US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

    This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

    • Downloads: 628
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to review...

    • Downloads: 91
  • For Application Development & Delivery Professionals

    Report:Create A People-Focused HRM Business Strategy

    Strategic Plan: The Human Resource Management Playbook

    Companies need a human resource management (HRM) strategy that focuses on finding and developing successful employees who meet company goals and supporting them not only with a traditional...

    • Downloads: 378
  • For Security & Risk Professionals

    Report:Brief: New NIST Cybersecurity Guidelines Target Firms With US Federal Agency Customers

    The new NIST framework for improving critical infrastructure cybersecurity provides voluntary security and risk guidelines for government agencies as well as critical infrastructure organizations...

    • Downloads: 68