Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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52 results in Data Surveys

Consumer Electronics & Technology

For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)
July 25, 2012
Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)
July 31, 2012
Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)
July 31, 2011
Forrester conducted a mail survey fielded from May to July 2011 of 10,802 US households and individuals ages 18 and older. Fieldwork in Canada was delayed due to a national postal workers' strike and...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The European Technographics® Online Benchmark Survey, Q3 2011, surveyed 21,000 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics Consumer Technology Online Survey, Q4 2011 (US)
December 31, 2011
Forrester conducted an online survey fielded in December 2011 of 4,672 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,672), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Consumer Technology Online Survey, Q1 2011 (US)
January 31, 2011
Forrester conducted an online survey fielded in January 2011 of 4,784 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,784), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)
June 01, 2012
Forrester conducted a mail survey fielded from April to June 2012 of 12,181 US and Canadian households and individuals ages 18 and older. For results based on randomly chosen samples of these sizes...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, Q3 2012 (US)
July 18, 2012
Forrester conducted an online survey fielded in July 2012 of 5,030 US online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,030), there is 95% confidence that...
For eBusiness & Channel Strategy Professionals
Survey:Russian Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The Russian Technographics® Online Benchmark Survey, Q3 2011, surveyed 2,000 respondents in across Russia. This survey is based on online adults ages 16 and older (who are members of the...
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)
December 01, 2010
Forrester conducted an online survey fielded in November and December 2010 of 4,007 individuals ages 16 to 75 in top urban cities/states of Mexico including México City (Distrito Federal),...
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)
September 01, 2010
Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q2 2010 (US, Canada)
June 14, 2010
Forrester conducted a mail survey fielded in February and March 2010 of 42,792 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Benchmark Survey, Q2 2011
June 20, 2011
The European Technographics Benchmark Survey, Q2 2011, surveyed 22,501 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Media And Advertising Online Recontact Survey, Q4 2011 (US)
November 30, 2011
Forrester conducted an online survey fielded in November 2011 of 4,767 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,767), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Telecom And Devices Online Benchmark Recontact Survey, Q3 2012 (US)
July 18, 2012
Forrester conducted an online survey fielded in July 2012 of 4,731 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,731), there is 95% confidence that...
For eBusiness & Channel Strategy Professionals
Survey:Asia Pacific Technographics® Online Survey, Q3 2011
September 05, 2011
Forrester Research conducted an online survey in July 2011 of 7,085 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing,...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Consumer Technology Online Survey, Q4 2010
December 30, 2010
The European Technographics Consumer Technology Online Survey, Q4 2010, surveyed 14,363 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...
For eBusiness & Channel Strategy Professionals
Survey:Asia Pacific Technographics® Online Survey, Q4 2010
December 01, 2010
Forrester Research conducted an online survey in October and November 2010 of 5,897 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai,...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)
May 17, 2012
Forrester conducted an online survey fielded in April and May 2012 of 58,068 US and 5,635 Canadian online adults ages 18 to 88. For results based on randomly chosen samples of these sizes (N = 58,068...
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Benchmark Survey, Q2 2010 (Mexico, Brazil)
June 14, 2010
Forrester conducted a face-to-face survey fielded in April and May 2010 of 6,012 individuals ages 16 to 75 in top urban cities of Mexico (including México City, Guadalajara, Monterrey, Puebla,...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Consumer Technology Online Benchmark Recontact Survey, Q2 2010 (US)
June 30, 2010
Forrester conducted an online survey fielded in June 2010 of 4,031 US online users ages 18 to 88 as a subsegment of the North American Technographics Online Benchmark Survey, Q2 2010 (US) population....
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics Media, Marketing, Consumer Technology, And Healthcare Benchmark Survey, Q3 2010 (US, Canada)
September 01, 2010
Forrester conducted a mail survey fielded in August and September 2010 of 5,469 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)
June 25, 2010
Forrester conducted a mail survey fielded in May and June 2010 of 10,116 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N = 10,116),...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Youth Online Survey, Q3 2010 (US)
September 01, 2010
Forrester conducted an online survey fielded in September 2010 of 4,681 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N = 4,681), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:Russian Technographics® Benchmark Survey, Q2 2011
June 20, 2011
The Russian Technographics Benchmark Survey, Q2 2011, surveyed 3,105 respondents in urban Russia. This survey is based on adults ages 16 and older. Taylor Nelson Sofres (TNS) weighted the data by...

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

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For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics Consumer Technology Online Survey, Q4 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Technology Online Survey, Q1 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, Q3 2012 (US)

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Online Benchmark Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2 2010 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q2 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Media And Advertising Online Recontact Survey, Q4 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Telecom And Devices Online Benchmark Recontact Survey, Q3 2012 (US)

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey, Q4 2010

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q4 2010

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q2 2010 (Mexico, Brazil)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Technology Online Benchmark Recontact Survey, Q2 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics Media, Marketing, Consumer Technology, And Healthcare Benchmark Survey, Q3 2010 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Youth Online Survey, Q3 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Benchmark Survey, Q2 2011

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