About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
How Companies Are Preparing For The Unstoppable As-A-Service Offerings
Developing a centralized software-as-a-service (SaaS) strategy has become a bigger priority for sourcing and vendor management professionals over the past year. Firms are not only expanding their...

Forrester Sees Spike In Inquiries On Pricing, SLAs, And Vendor Viability
Software-as-a-service (SaaS) contracting has become more important to organizations; firms are now scrutinizing deals before signing. Why the extra attention? SaaS agreements matter more than ever...

Sourcing Execs Must Drive Successful Vendor Selection, Governance, And Pricing
Forrester's Q2 2010 survey of more than 2,800 IT services buyers across the globe shows that firms are again investing in more strategic initiatives, with IT strategy consulting and systems...
Considerations For A New Economy
Many clients are asking Forrester about rates and contract clauses as they renegotiate offshore contracts, including questions around what to expect in light of the economic downturn that started in...
Key Criteria And Real-World Success Stories
Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...
Salesforce.com introduced the enterprise license agreement (ELA) in late 2009, and many of its customers are now wondering if and when an ELA makes sense. Forrester recently interviewed key...

Software-As-A-Service (SaaS) Products And Business Models Will Have Selective Impact
Software-as-a-service (SaaS) is an important new set of capabilities and engagement models in the IT industry, particularly in the emerging world of cloud computing. We project that SaaS offerings...
Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs
The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

Forrester recently surveyed more than 1,000 firms across North America and Europe to better understand software-as-a-service (SaaS) adoption and the business drivers for SaaS usage. We found that...
Insights From The 2010 Oracle SI Client Reference Survey
Forrester surveyed 108 Oracle implementation client references at the end of 2010 and found that overall client satisfaction is high; satisfaction was higher than in our previous study conducted in...
New Models Better Align BI Services Buyers And Sellers
Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

The 12 Market Leaders That Deserve To Be On Most Shortlists
In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...

Clients Are Asking More Sophisticated Questions On SaaS
Software-as-a-service (SaaS) buyers are no longer asking just: "What is SaaS?" "Who offers SaaS?" and "Is SaaS secure?" Inquiries to Forrester in the first half of 2010 show that SaaS buyers are now...
A Total Economic Impact™ Analysis Uncovers Long-Term Value In Cloud Apps
Cloud applications continue to gain momentum in enterprise applications as buyers are attracted to fast deployment speeds, low upfront costs, and ongoing flexibility to scale up or down as needs...
Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud
Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...
Analysis Of 13 Global Leaders' Capabilities And How They Stack Up
Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...
