Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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8 results in Reports

  • Manish Bahl
  • Past 12 months
  • For CIO Professionals

    Report:Trends 2014: Indian CMOs' Technology Spending Plans

    CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

    • For Infrastructure & Operations Professionals

      Report:Enterprise Mobile Application Adoption Trends In India

      Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

      Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

      • Downloads: 86
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Calculate The ROI Of Data Center Investments in India

      Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

      • Downloads: 19
    • For Infrastructure & Operations Professionals

      Report:India Embarks On An Ambitious Government Cloud Journey

      The Indian Government Must Be Aware Of The Opportunities And Challenges That Await

      In the first quarter of 2014, the federal government of India expects to start the trial run of its Meghraj government cloud (g-cloud), which will offer infrastructure, platform, software, and...

      • Downloads: 73
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Software Innovation In India

      How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

      The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

      • Downloads: 237
      • Comments: 4
      • Rating:
    • For CIO Professionals

      Report:The State Of Midmarket IT Budgets In India

      CIO Success At Midmarket Firms Increasingly Depending On Customer Engagement

      Forrester recently surveyed 430 midmarket businesses in India regarding their IT budgets in the current (2013-2014) fiscal year. The survey found that increasing customer expectations, fast-changing...

      • Downloads: 108
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Build Or Colocate? The ROI Of Data Center Facilities In India

      A Total Economic Impact™ Analysis Shows That Colocation Is More Economical Than Building A Data Center For Most Indian Companies

      Data centers in India are running low on space, power, and cooling capacity. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals in India...

      • Downloads: 128
      • Rating:
    • For CIO Professionals

      Report:India Tech Market Outlook: 2014

      Customer Obsession Takes Center Stage For Technology Spending

      IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

      • Downloads: 162
      • Rating: