About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Understanding The Fragmented Platform-As-A-Service Market
App Dev Teams Reduce Uncertainties And Improve Delivery
In software development, road maps express to customers when valuable technology will be available. Unfortunately, software development includes many unpredictable elements, so the road map, which...
By 2012, OAuth Will Be The Incumbent Cloud API Security Solution
Enterprises face a tension between the cloud-friendly software environment promoted by the Web, with its easy-to-use REST interface style and proliferation of lightweight services, and the security...
In Q3 2010, Forrester Research and the International Institute of Business Analysis (IIBA) partnered to survey 1,461 business analysts (BAs), systems analysts, software requirements engineers, and...
Road Map: The CIO's Mobile Engagement Playbook
How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

When And How Interactive Marketers Should Build Apps For Marketing Purposes
Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

Processes: The Digital Experience Delivery Playbook
Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...
Baseline Spending Allocation Figures For Comparison
During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...
Application Development Professionals Must Become Experience Creators
Ultimately, customers don't judge you based on how well you gather business requirements, choose development technologies, manage projects, or march through the development process — they judge...
Speak Your Business Partners' Language To Show And Grow Your Worth
The business/IT divide still exists in many organizations, and bridging that gap is difficult if you can't demonstrate the business value your teams deliver. It's past time to transition from...
Strategic Plan: The Information Strategy And Architecture Playbook
A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...
