About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
What are the best practices for implementing retail systems — locally, regionally, or globally? What does the future of retail point of sale (POS) look like?
How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India
The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

With the deadline fast approaching for Solvency II compliance, global insurance firms need to take urgent action to avoid being compelled to adopt a standard model for computing their capital...

As enterprise firms restructure through mergers and acquisitions and expand their global presence, they face huge IT and master data synchronization costs in supporting multiple legacy and disparate...
Vision: The Business Applications Playbook
This report outlines the vision aspect of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. It summarizes the key business...

Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...
This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...
I am trying to gather best practice information on what companies do in support of SAP Basis and where these support people fit into the organization (are they within infrastructure and operations or...
Road Map: The Business Applications Playbook
Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

Henry Ford's 1913 policy of offering consumers cars in any color they liked as long as it was black perfectly illustrates the problem for manufacturers trying to balance consumer service with...
Firms need to capitalize on opportunities for digital differentiation by standardizing support for nondifferentiating processes on packages and applying their resources to the processes that offer...
Firms in the traded goods sector struggle with fragile and complex extended supply chains that often bring over investment in inventory without improving disappointing customer service. Application...
Processes: The Business Applications Playbook
Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...
Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...
Assessment: The Business Applications Playbook
This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....