About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
What are the best practices for ensuring that requirements/knowledge in software development is passed along to the next team? We encounter this problem with every single project because the...
The New Web Platform For Customer Engagement And Much More (Part 1)
The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages,...


Tool Up, Lean Out, And Deliver More Often To Drive Business Agility
Agile adoption continues to grow, but organizations will not be able to harness the benefits of business agility without adding additional approaches to Agile. Forrester has observed three additions...
Organization: The Business Intelligence Playbook
Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...
Continuous Improvement: The Mobile Banking Strategy Playbook
Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

Change Management: The Agile And Lean Playbook
This report outlines the change management for Forrester's solution for application development and delivery (AD&D) professionals working on Agile and Lean. This report is designed to help you...
Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan
In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

Which Are The Safe And Best Choices Now
After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...
The need to develop applications that return high value at a reasonable cost is driving applications organizations to assemble highly productive teams that can deliver high-quality outcomes....
Modernizing The SAP Platform To Prepare For Innovation
Almost half of Forrester clients deploy applications from SAP, investing millions to maintain them as a system of record; many of these companies are global corporations with more than $1 billion in...
An Empowered Report: Empower Delivery Teams To Succeed Despite Constant Change
Application development and delivery organizations are at the heart of the shift to business technology. But while coupling app delivery more directly with the business brings the opportunity to...
We are currently introducing an Agile development methodology. Do you have any guidelines on setting up a Scrum room to foster better communication and collaboration among peers?
Responsive Web Design And Agile Development Prove A Winning Formula
With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...
Incremental Changes Can Have A Big Impact On Quality
All software has bugs. Application development teams do the best they can to avoid and fix them. But developing quality software is hard. Why? Virtually all application development teams are squeezed...
Tools And Technology: The Business Intelligence Playbook
Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...
The Need For Speed, Services, And SaaS Is Shaping The Integration Future
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

The movement to domestic outsourcing models continues to accelerate for a number of reasons. First, clients, who today depend on software to differentiate and grow their businesses, require...

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

Skills And Staffing: The Agile And Lean Playbook
This report outlines the skills and staffing part of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs act...