Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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216 results in Everything

  • Application Development Processes & Tools
  • For Customer Insights Professionals

    Tool:Evaluated Vendors: Product Information And Selection Criteria

  • For Application Development & Delivery Professionals

    Client Inquiry:Application Development Knowledge Transfer Best Practices

    What are the best practices for ensuring that requirements/knowledge in software development is passed along to the next team? We encounter this problem with every single project because the...

    • For Application Development & Delivery Professionals

      Report:Here Comes The Open Web — Embrace It

      The New Web Platform For Customer Engagement And Much More (Part 1)

      The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages,...

      • Downloads: 934
      • Rating:
    • For Customer Insights Professionals

      Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

    • For Application Development & Delivery Professionals

      Report:It's Time To Take Agile To The Next Level

      Tool Up, Lean Out, And Deliver More Often To Drive Business Agility

      Agile adoption continues to grow, but organizations will not be able to harness the benefits of business agility without adding additional approaches to Agile. Forrester has observed three additions...

      • Downloads: 1360
    • For Application Development & Delivery Professionals

      Report:Build An Agile BI Organization

      Organization: The Business Intelligence Playbook

      Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...

      • Downloads: 1320
    • For eBusiness & Channel Strategy Professionals

      Report:Optimize Your Mobile Banking Strategy

      Continuous Improvement: The Mobile Banking Strategy Playbook

      Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

      • Downloads: 664
      • Rating:
    • For Customer Insights Professionals

      Tool:Forrester Wave™: Online Testing, Q3 2010

    • For Application Development & Delivery Professionals

      Report:Sustain Agile With Formal And Informal Training

      Change Management: The Agile And Lean Playbook

      This report outlines the change management for Forrester's solution for application development and delivery (AD&D) professionals working on Agile and Lean. This report is designed to help you...

      • Downloads: 553
    • For Marketing Leadership Professionals

      Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade

      Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

      In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

      • Downloads: 721
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Market Overview: Business Rules Platforms 2011

      Which Are The Safe And Best Choices Now

      After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...

      • Downloads: 1132
    • For Application Development & Delivery Professionals

      Report:Align BAs And Quality Assurance Professionals To Drive Higher Quality — And Happier Customers

      The need to develop applications that return high value at a reasonable cost is driving applications organizations to assemble highly productive teams that can deliver high-quality outcomes....

      • Downloads: 812
    • For Application Development & Delivery Professionals

      Report:SAP Modernization

      Modernizing The SAP Platform To Prepare For Innovation

      Almost half of Forrester clients deploy applications from SAP, investing millions to maintain them as a system of record; many of these companies are global corporations with more than $1 billion in...

      • Downloads: 169
    • For Application Development & Delivery Professionals

      Tool:Surveys Paint A Dismal Picture Of Project Success

    • For Application Development & Delivery Professionals

      Report:Transforming Application Delivery

      An Empowered Report: Empower Delivery Teams To Succeed Despite Constant Change

      Application development and delivery organizations are at the heart of the shift to business technology. But while coupling app delivery more directly with the business brings the opportunity to...

      • Downloads: 1610
    • For Application Development & Delivery Professionals

      Client Inquiry:What Are The Guidelines For Scrum Room Setup?

      We are currently introducing an Agile development methodology. Do you have any guidelines on setting up a Scrum room to foster better communication and collaboration among peers?

      • For eBusiness & Channel Strategy Professionals

        Report:Case Study: SunTrust Reboots Its Digital Platform

        Responsive Web Design And Agile Development Prove A Winning Formula

        With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

        • Downloads: 198
      • For Application Development & Delivery Professionals

        Tool:Release Management Best And Next Practices

      • For Customer Insights Professionals

        Tool:Online Testing Users Optimize Goals That Drive Revenue

      • For Application Development & Delivery Professionals

        Report:Seven Pragmatic Practices To Improve Software Quality

        Incremental Changes Can Have A Big Impact On Quality

        All software has bugs. Application development teams do the best they can to avoid and fix them. But developing quality software is hard. Why? Virtually all application development teams are squeezed...

        • Downloads: 1218
      • For Marketing Leadership Professionals

        Tool:A Sample Readiness Assessment

      • For Application Development & Delivery Professionals

        Report:Decide When To Buy, Build, Or Outsource BI

        Tools And Technology: The Business Intelligence Playbook

        Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

        • Downloads: 661
      • For Application Development & Delivery Professionals

        Report:Seven Top Integration Trends For 2011 To 2012

        The Need For Speed, Services, And SaaS Is Shaping The Integration Future

        Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

        • Downloads: 1754
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:Five Reasons Why The Domestic Outsourcing Trend Continues To Accelerate

        The movement to domestic outsourcing models continues to accelerate for a number of reasons. First, clients, who today depend on software to differentiate and grow their businesses, require...

        • Downloads: 487
        • Rating:
      • For CMO Professionals

        Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

        This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

        • Downloads: 41
        • Rating:
      • For Application Development & Delivery Professionals

        Report:Revamp Your Organization For Agile And Lean

        Skills And Staffing: The Agile And Lean Playbook

        This report outlines the skills and staffing part of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs act...

        • Downloads: 900
       
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